Title	PPI DEADLINE
Brand	FCA
Product/Service	PPI
Category	A14. Public Sector
Entrant	M&C SAATCHI London, UNITED KINGDOM
Idea Creation	M&C SAATCHI London, UNITED KINGDOM
Production	SMITH AND JONES London, UNITED KINGDOM

Name	Company	Position
Kieron Roe and Dominic Moira	M&C Saatchi	Associate Creative Directors

Brief Explanation

This film sees an ordinary corner shop in the UK. 3 different customers are stuck in a moment of indecision. The tension builds until suddenly an animatronic head of Arnold Schwarzenegger from the Total Recall era bursts into the scene. He encourages them to make a decision in his unique no-nonsense style. He leads them to an FCA lady where we are explained that a deadline is coming for PPI and it is important for everyone to make a decision if they want to claim.