Title | ONE BREATH |
Brand | J & J |
Product/Service | NICORETTE |
Category |
A01. OTC Oral Medicines |
Entrant
|
AMVBBDO London, UNITED KINGDOM
|
Idea Creation
|
AMVBBDO London, UNITED KINGDOM
|
Production
|
RSA FILMS London, UNITED KINGDOM
|
Credits
Paul Brazier |
AMVBBDO |
Chief Creative Officer |
Adrian Rossi |
AMVBBDO |
Executive Creative Director |
Alex Grieve |
AMVBBDO |
Executive Creative Director |
Phil Martin |
AMVBBDO |
Creative Director |
Colin Jones |
AMVBBDO |
Creative Director |
Zac Ellis |
AMVBBDO |
Art Director |
Rich Littler |
AMVBBDO |
Copywriter |
Selina Dey |
AMVBBDO |
Agency Producer |
Toby Dye |
RSA FILMS |
Director |
Ben Porter |
RSA FILMS |
Production Company Producer |
Julian Eguiguren |
n/a |
Editor |
Ben Leaves |
Grand Central |
Sound Engineer |
Tomek Zietkiewicz |
MPC |
Post Production |
Brief Explanation
Over a stunning vista of the sea we watch a free diver prepare for his dive. We hear the voiceover of Daan Verhoeven, a smoker we learn has quit smoking, discovered a free-diving passion, and never looked back.
As the film progresses we hear Daan describe the extra lung capacity he found, his personal story, the struggle of quitting and the beauty of free-diving.
Once past Daan’s national free-diving records and other achievements, Nicorette branding appears with the encouragement to ‘Do something incredible’.
An additional endframe urges Youtube viewers to click and explore the accompanying 360 interactive film - to ‘dive’ with Daan, or view further content on Nicorette’s most successful quit products.