Title | BECAUSE YOU NEVER KNOW |
Brand | DR. GIORGINI |
Product/Service | BRAIN BOOSTER - FOSFORUS COMPOSITUM |
Category |
A04. Nutraceuticals |
Entrant
|
FILMGOOD Serravalle, SAN MARINO
|
Idea Creation
|
DLV BBDO Milan, ITALY
|
Production
|
FILMGOOD Serravalle, SAN MARINO
|
Credits
Pierangelo Spina |
Filmgood S.r.l. |
Chief Executive Officer |
Michele Pasini |
Filmgood S.r.l. |
Producer |
Federico Pepe |
DLV BBDO |
Executive Creative Director |
Stefania Siani |
DLV BBDO |
Executive Creative Director |
Andrea Jaccarino |
DLV BBDO |
Creative Director |
Alessandro Dore |
DLV BBDO |
Art Director |
Veronica Dal Cortivo |
DLV BBDO |
Copywriter |
Igor Borghi |
Filmgood S.r.l. |
Director |
Luigi Martinucci |
Filmgood S.r.l. |
DOP Lighting Cameraman |
Enzo Casucci |
Filmgood S.r.l. |
Music Artist |
Lorenzo Colugnati |
Edit Machine |
Editor |
Sample |
Sample |
Sound Design Arrangement |
Brief Explanation
It’s morning. A woman gives his husband a simple task: get their little son ready for school. But that day, the kid has a masquerade party, and the man needs to get him dressed in a complex costume. Meanwhile, the man burns the breakfast, the fire alarm starts spraying water and the two end up wet. In some way, the father succeeds in bringing his son to the school bus in time. Then the man gets in his car, and an old lady runs into his car. When he arrives at work, we understand he is the boss. As he walks angrily into his office, another man is coming out of the bathroom: he’s going to ask the boss for a pay rise. As the unaware guy knocks at the boss’ door, a super tells us: Dr. Giorgini natural brain booster. Because you never know when you will need it.