Title	DÉJÀ-VU 2
Brand	AGENCE DE LA BIOMÉDECINE
Product/Service	ORGAN DONATION
Category	B03. Fundraising & Advocacy
Entrant	DDB PARIS, FRANCE
Idea Creation	DDB PARIS, FRANCE
Idea Creation 2	AGENCE DE LA BIOMéDECINE Paris, FRANCE
Production	LA PAC Paris, FRANCE
Production 2	THE Paris, FRANCE

Name	Company	Position
Alexander Kalchev	DDB Paris	Executive Creative Director
Patrice Dumas	DDB Paris	Head of Copy
Corinne Persch	DDB Paris	Agency Producer
Jean-Luc Bravi	DDB Paris	Président
Marine Hakim	DDB Paris	Deputy Managing Director

Brief Explanation

Nothing is more futile and useless than the stereotypical characters whose destinies are pre-determined, whose presence is merely to serve as victims. In “Deja-Vu2” we follow the character of the naïve girl whose choices lead to her inevitable death. The images are in contrast with her calm, aware voice, which narrates and mocks the cliché character that she embodies. The twist? Even her useless death has a meaning, because she is a registered organ donor.