EVERYONE NEEDS A LITTLE HELP SOMETIMES
| Title | EVERYONE NEEDS A LITTLE HELP SOMETIMES |
| Brand | ANIMALIFE |
| Product/Service | ANIMALIFE |
| Category |
D01. Animal Health |
|
Entrant
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HAVAS PORTUGAL Lisbon, PORTUGAL
|
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Idea Creation
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HAVAS PORTUGAL Lisbon, PORTUGAL
|
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Production
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PLAYGROUND Lisboa, PORTUGAL
|
Credits
| Paulo Pinto |
Havas WW Portugal |
Creative Director |
| José Vieira |
Havas WW Portugal |
Creative Director |
| Inês Mota |
Havas WW Portugal |
Art Director |
| Leo Gomez |
Havas WW Portugal |
Copywriter |
| Margarida Claro |
Havas WW Portugal |
Account Director |
The Campaign
To support this project, Animalife has just launched a Short filme with a real story that can be witnessed in any corner of the city, but needs to reach the screens of all of us. Because, even those who are untouched by that reality can help.
Creative Execution
Getting to people's hearts is not as hard as getting to their wallets. With this in mind, we came up with an unique and surprising story. But only that wasn't enough. Without paid media, we had to take a different strategy. Our short film was sent to the main Portuguese influencers so that they would share them on their Facebook pages. Pages connected to animal welfare also had access to a film preview so that they could share it with their followers. In some, the results were already evident: thousand of views, shares, and the most important, an increase in donations.
500 thousand views in 2 days.
Made the news in the main national media.
Over 30k shares
4500% increase in donations
With just one short film, we reached thousands of people on social networks and take the harsh reality of the streets to people's homes. Starting with a engaging content and an unique story, we end with a surprising twist. A campaign without paid media considerably raised the number of donations for this cause.
Getting to people's hearts is not as hard as getting to their wallets. With this in mind, we came up with an unique and surprising story. But only that wasn't enough. Without paid media, we had to take a different strategy. Our short film was sent to the main Portuguese influencers so that they would share them on their Facebook pages. Pages connected to animal welfare also had access to a film preview so that they could share it with their followers. In some, the results were already evident: thousand of views, shares, and the most important, an increase in donations.