Title	FAIL
Brand	NORWEGIAN RED CROSS
Product/Service	FIRST AID
Category	B02. Pro-Bono led Education & Awareness
Entrant	TRY Oslo, NORWAY
Idea Creation	TRY Oslo, NORWAY
Media Placement	T/A OPT Oslo, NORWAY
Production	TANGRYSTAN Oslo, NORWAY

Name	Company	Position
Caroline Riis	TRY	Creative
Sara Marie Hødnebø	Try	Creative
Sven Jensen	Try	Consultant
Mona Løkke	Try	Project Manager
Thomas Lein	Apt	Developer
Linda Tillier	Apt	Project Manager
Gunnar Stensaker	Opt	Operations Manager
Andrea Eckerbom	Tangrystan	Director
Beate Tangre	Tangrystan	Producer
Baard Haugan Ingebretsen	Uhoert AS	Supervising Sound Editor

Brief Explanation

We made a seemingly funny fail compilation video, using sourced material showing real and funny accidents. But then the compilation merges with our own film, showing a young girl in a hot dog eating competition. Suddenly, the girl chokes, and the people around her don't know how to help. So interactive questions pop up on the screen, and the viewer have to help by answering what to do. Each of their answers affect the audio of the film, and we hear the dad doing whatever they answer. The girl is only saved if all questions are answered correctly, but if not - they are told they know enough to help and immediately urged to sign up to learn first aid.