| Title | WELCOME TO MAVENCLAD |
| Brand | MERCK |
| Product/Service | MAVENCLAD |
| Category |
E01. Prescriptions - Branded Communication |
|
Entrant
|
McCANN HEALTH London, UNITED KINGDOM
|
|
Idea Creation
|
McCANN HEALTH London, UNITED KINGDOM
|
|
Production
|
STUDIO AKA London, UNITED KINGDOM
|
Credits
| Adrian Parr |
McCann Health |
Executive Creative Director EMEA |
| Matt Turrell |
McCann Health |
Executive Creative Director |
| Gianpaolo Palombella |
McCann Health |
Creative Director |
| Andy McGuinness |
McCann Health |
Creative Director |
| Steven Woodliffe |
McCann Health |
Head of Design |
| Bradley Godolphin and Tim Jones |
McCann Health |
Creative Team |
| Gabi Cutayar |
Mccann Health |
Business Director |
| Shane Biason |
McCann Health |
Account Director |
| Michael Le Brocq |
McCann Health |
Planning Director |
| John Wiltshire |
McCann Health |
Scientific Strategy Director |
| Sam Griggs |
McCann Health |
Senior Planner |
| Kathrine Bradley |
McCann Health |
Senior Project Director |
| Robin Easterby |
McCann Health |
Senior Project Manager |
| Claire Colohan |
McCann Health |
Producer |
| Marc Craste |
Studio AKA |
Studio AKA Director |
| Manddy Wyckens |
Studio AKA |
Studio AKA Art Director |
| Gergely Wootsch |
Studio AKA |
Studio AKA Art Director |
| Sharon Titmarsh |
Studio AKA |
Studio AKA Producer |
Brief Explanation
The film opens with our couple driving away from an enclosed space. The Mavenclad world opens up in front of them in all its beauty as they drive through the coast. We see people at the beach, hear the waves of the ocean and seagulls in the background. As they climb up the mountain to reach a little village on the top we can admire the landscape in the background. Arrived to the top, we see them parking the car and starting walking into the village and running up the stairs. They finally reach the top where they can admire the beautiful view and enjoy a moment that is just for them, a moment to remember forever.