| Title | EROTIC SHORT PODS |
| Brand | KRONANS APOTEK |
| Product/Service | EROTIC SHORT PODS |
| Category |
C02. Health Services & Facilities |
|
Entrant
|
PERFECT FOOLS Stockholm, SWEDEN
|
|
Idea Creation
|
PERFECT FOOLS Stockholm, SWEDEN
|
|
Media Placement
|
HEAR Stockholm, SWEDEN
|
Credits
| Emelie Friis |
Kronans Apotek |
Head of Marketing |
| Anna Wigren |
Kronans Apotek |
Senior Project Manager |
| Andreas Rosenlund |
Kronans Apotek |
Communications Director |
| Ann Ystén |
Perfect Fools |
CEO/Client Director |
| Daniel Lunde |
Perfect Fools |
Creative/Art Director |
| Magnus Ivansson |
Perfect Fools |
Creative/Copywriter |
| Emilia Molin |
Perfect Fools |
Creative/Copywriter |
| Klas Lusth |
Perfect Fools |
Executive Creative Director |
| Patrick Dry |
Perfect Fools |
Creative Director |
| Melissa Nilsson |
Perfect Fools |
Designer |
| Madeleine Modig |
Perfect Fools |
Producer |
| Maria Elmqvist |
Perfect Fools |
Research Planner |
| Tony Sajdak |
Perfect Fools |
CTO |
| Mikael Palm |
Perfect Fools |
Developer |
| Kim Korte |
Perfect Fools |
Developer |
Brief Explanation
To prove the uniqueness of the Erotic Short Pods, the radio spot gives you a tease of how the short stories/podcasts function. Therefore, you hear two different voices, one in each speaker/earbud. It starts with you hearing a woman describing an intimate experience in your left earbud. Soon, a man starts talking about the same scene, but from his perspective, in your right earbud. Since most people listen to radio with both earpods, or in speakers, the two voices are talking over each other with the purpose to catch the listener's attention. The voice over then explains how and where you can listen to the rest of the novels together with your partner.