| Title | LIFESAVER VR |
| Brand | RESUSCITATION COUNCIL (U.K.) |
| Product/Service | Livesaver app (VR experience) |
| Category |
B02. Pro-Bono led Education & Awareness |
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Entrant
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UNIT9 London, UNITED KINGDOM
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Idea Creation
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UNIT9 London, UNITED KINGDOM
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Idea Creation 2
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RESUSCITATION COUNCIL UK London, UNITED KINGDOM
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Production
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UNIT9 London, UNITED KINGDOM
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Credits
| MARTIN PERCY |
UNIT9 |
Director |
| RORY MATHIESON |
UNIT9 |
Film Producer |
| HAMISH LAING |
UNIT9 |
Director of Photography |
| MAISIE THOMAS |
UNIT9 |
Production Assistant |
| EMMA POUNDS |
UNIT9 |
1st Assistant Director |
| THOMAS GALE- |
UNIT9 |
Location Manager |
| STEVIE HAYWOOD |
UNIT9 |
Sound Operator |
| SALLY MCMILLAN |
UNIT9 |
Production Designer |
| HARRIET FRASER |
UNIT9 |
Art Department Assistant |
| RIESS PHILIPS |
UNIT9 |
Tech Lead |
| Lukasz Schaefer |
UNIT9 |
Designer |
| MITCH FERNANDES |
UNIT9 |
Designer |
| MEGANE BREGEON |
UNIT9 |
Project Manager |
| ALEXANDRA HOOK |
UNIT9 |
Project Manage |
| KASSIANI KOUFAKI |
UNIT9 |
VR Post Producer |
| ZLATEN DEL CASTILLO |
UNIT9 |
XFX Designer |
| ZLATEN DEL CASTILLO |
UNIT9 |
XFX Designer |
| JAKUB WESOLOWSKI |
UNIT9 |
VR compositor |
| ALEX ROGOZEA |
UNIT9 |
VR compositor |
| Emily Pulham |
RESUSCITATION COUNCIL UK |
Communications Officer |
The Campaign
Before starting, the player is invited to find a cushion to press on and to practice CPR on it.
The player then put on the Google Cardboard VR headset and sees a film where someone has a heart attack.
The player must make good decisions fast to save the victim.
The player must then do CPR on the victim - by pushing down hard and fast on their cushion.
The accelerometer in the phone detects head movements as the player pushes.
Push too slow and the victim dies. Push right and sense the thrill of saving a life.
Overall, the creative idea is:
- to make YOU feel like YOU are doing CPR to save someone. And thus prepare you better for a real-life emergency
- make digital CPR which is as effective as traditional, but much easier to distribute
Creative Execution
Lifesaver VR was released on European Start-a-Heart day (16 October) 2017. It is now being used in schools across the UK as classroom-based VR where 30 kids play Lifesaver VR at one time.
Results:
As Lifesaver was only released on 16 October 2017 we don't have overall results yet.
However DO have results on learning effectiveness.
Informal testing:
- Player confidence in doing CPR rose from 38% to 86%
- all tested "more"/"much more" likely to help in a real emergency
Formal medical research into Lifesaver (http://tinyurl.com/research-lifesaver) testing the CPR performance of 90 school kids shows that:
- Lifesaver is as effective as traditional face to face plastic dummy CPR training after 6 months
- Students who learn Lifesaver and traditional do much better in CPR tests than those who do just traditional
- Students who learn Lifesaver are far more motivated to help in a real emergency than those who just learn traditional
Lifesaver VR is an interactive VR film teaching school kids how to do CPR. It can be downloaded free for use by individuals and is used by groups at schools in group "Lifesaver" teaching sessions.
After realising that around 60,000 people in the UK have an out-of-hospital cardiac arrest each year. Less than 10% of these people will survive. If CPR is started early, it can double the person’s chances of survival. The more people educated in crucial life-saving techniques, the more people will survive out-of-hospital cardiac arrests in the future. That’s why the The Resuscitation Council (UK) today released Lifesaver VR, their new interactive life-saving app, to teach people what to do when someone has a cardiac arrest.