Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Integrated Campaign
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
BUSTER THE BOXER
JOHN LEWIS / JOHN LEWIS
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
Gold
TAKE OUT
MARS / TEMPTATIONS
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
THE HUMANIUM METAL INITIATIVE
IM / HUMANIUM METAL
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
GREAT WORKS
Stockholm
SWEDEN
Bronze
MYSTERY BURGER
BURGER KING / MYSTERY BURGER
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
TELE2 SUPER SUPER SUPER SELFIE
TELE 2 / DATA
CODE D'AZUR Amsterdam THE NETHERLANDS CODE D'AZUR
Amsterdam
INDIE
Amsterdam
THE NETHERLANDS
NATIONAL GEOGRAPHIC - MARS CAMPAIGN
FOX NETWORKS GROUP GERMANY / MARS SEASON 1
FOX INTERNATIONAL CHANNELS GERMANY Munich GERMANY FOX INTERNATIONAL CHANNELS GERMANY
Munich
GERMANY
MATERNITY WEAR FOR A 12-YEAR-OLD
PLAN INTERNATIONAL FINLAND / PLAN INTERNATIONAL FINLAND
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
PLAN INTERNATIONAL FINLAND
Helsinki
FINLAND
Short List
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
NETTO - EASTER SUPRISE
NETTO / SUPERMARKET
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
THE MILL
London
GERMANY
UNITED KINGDOM
Silver
LAWSON'S CUP
WILLIAM LAWSON'S / WILLIAM LAWSON'S
LOUDER Moscow RUSSIA LOUDER
Moscow
RUSSIA
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
THE CARD WITH MEANING
TATRA BANKA / CREDIT CARD
MADE BY VACULIK Bratislava SLOVAK REPUBLIC MADE BY VACULIK
Bratislava
SLOVAK REPUBLIC
RESPONSIBLY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY
Short List
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE
Bronze
#MAKETHEFUTURE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL
Baar
EDELMAN
London
IMAGINATION
London
J. WALTER THOMPSON
London
PICNIC
Madrid
SWITZERLAND
UNITED KINGDOM
SPAIN
PARKING IS NOT AN ART
NISSAN EUROPE / AROUND VIEW MONITOR
TBWA\G1 Paris FRANCE TBWA\G1
Paris
FRANCE
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
JUST LIKE THE MOVIES
NORWEGIAN AIR / FLIGHTS FROM EUROPE TO THE US
TRY Oslo NORWAY TRY
Oslo
NORWAY
GENOCIDE IN BURUNDI - #STOPTHISMOVIE
FIDH / FIDH
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL
Paris
FRANCE
Short List
A02 Integrated Local Campaign (single market)
VOLKSWAGEN ROBOBOY
PON'S AUTOMOBIELHANDEL B.V. / VOLKSWAGEN GOLF
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS
2H04
SNCF / TGV
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
LAND OF EMOJIS
SAMSUNG / SAMSUNG GALAXY
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE
Frankfurt
GERMANY
LIDL – LIVE LIKE IT'S THE LAST DAY OF SUMMER
LIDL / LIDL
FOLK FINLAND Helsinki FINLAND FOLK FINLAND
Helsinki
FINLAND
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
SWEDEN'S PROUDEST AMBASSADOR
P&G / HEAD & SHOULDERS
JUNG RELATIONS Stockholm SWEDEN FLX
Stockholm
JUNG RELATIONS
Stockholm
SWEDEN
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
ZOMBIE CHRISTMAS: THE REAL-WORLD TRAILER
MICROSOFT / XBOX / DEAD RISING 4
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
F*CK LIKE A FINN
RFSU / SULTAN CONDOMS
MILTTON Helsinki FINLAND MILTTON
Helsinki
COCOA MEDIAPRODUCTIONS
Helsinki
FINLAND
BEYOND MONEY
SANTANDER BANK / 1|2|3 SMART ACCOUNT
MRM//McCANN SPAIN Madrid SPAIN MRM//McCANN SPAIN
Madrid
SPAIN
Gold
EVERT_45
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS
Grand Prix
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA / PUBLIC SERVICES
NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA NEW MOMENT NEW IDEAS COMPANY
Belgrade
SERBIA
Short List
SERVE YOUR COUNTRY - DO DONKEN
MCDONALD'S / EMPLOYER BRANDING
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
PRIME WEBER SHANDWICK
Stockholm
SWEDEN
ZZ TOURS
ZELTA ZIVTINA / ZZ POSTPAID TARIFF PLAN
NOT PERFECT | Y&R RIGA LATVIA NOT PERFECT | Y&R RIGA
LATVIA
Short List
WE'LL DO IT FOR YOU
EKSPRESS MEEDIA / EESTI EKSPRESS
OPTIMIST GROUP Tallinn ESTONIA OPTIMIST GROUP
Tallinn
ESTONIA
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
BABYLON BERLIN - WELCOME TO DIVERCITY!
SKY DEUTSCHLAND FERNSEHEN GMBH & CO. KG / MEDIENALLEE 26 /85774 UNTERFÖHRING / TV SERIES CAMPAIGN
SKY CREATIVE SERVICES Unterföhring GERMANY SKY CREATIVE SERVICES
Unterföhring
GERMANY
MARATHON MOTIVATOR
DUNKIN' DONUTS / DONUTS
THE MARTIN AGENCY London UNITED KINGDOM THE MARTIN AGENCY
London
UNITED KINGDOM
A03 Integrated European campaign (multi-market)
PROBABLY TEDX
CARLSBERG GROUP / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
MAGENTA UNLEASHED
DEUTSCHE TELEKOM / DEUTSCHE TELEKOM
SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI
London
UNITED KINGDOM
Bronze
#SANTACLARA CHRISTMASFILM
LIDL STIFTUNG & CO. KG, STIFTSBERGSTRAßE 1, 74167 NECKARSULM / RETAILER / SUPERMARKET
ÜBERGROUND Hamburg GERMANY ÜBERGROUND
Hamburg
GERMANY
A04 Integrated Long-Term Campaign
TIM DANCE
TIM / TIM CORPORATE
HAVAS MILAN ITALY HAVAS MILAN
Rome
TIM
ITALY
SORGENIA "QUELLO CHE CONTA"
SORGENIA S.P.A. / ENERGY COMPANY
RED ROBIGLIO & DEMATTEIS Milan ITALY RED ROBIGLIO & DEMATTEIS
Milan
ITALY