Title Brand Product / Service Entrant Company Country Award
A01 Integrated Campaign
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK
BUSTER THE BOXER
JOHN LEWIS / JOHN LEWIS
adam&eveDDB London UNITED KINGDOM
Gold
TAKE OUT
MARS / TEMPTATIONS
adam&eveDDB London UNITED KINGDOM
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY
PARKING IS NOT AN ART
NISSAN EUROPE / AROUND VIEW MONITOR
TBWA\G1 Paris FRANCE
#MAKETHEFUTURE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND
MYSTERY BURGER
BURGER KING / MYSTERY BURGER
BUZZMAN Paris FRANCE
JUST LIKE THE MOVIES
NORWEGIAN AIR / FLIGHTS FROM EUROPE TO THE US
TRY Oslo NORWAY
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY
NATIONAL GEOGRAPHIC - MARS CAMPAIGN
FOX NETWORKS GROUP GERMANY / MARS SEASON 1
FOX INTERNATIONAL CHANNELS GERMANY Munich GERMANY
NETTO - EASTER SUPRISE
NETTO / SUPERMARKET
JUNG VON MATT Hamburg GERMANY
Silver
MATERNITY WEAR FOR A 12-YEAR-OLD
PLAN INTERNATIONAL FINLAND / PLAN INTERNATIONAL FINLAND
HASAN & PARTNERS Helsinki FINLAND
Short List
TELE2 SUPER SUPER SUPER SELFIE
TELE 2 / DATA
CODE D'AZUR Amsterdam THE NETHERLANDS
THE HUMANIUM METAL INITIATIVE
IM / HUMANIUM METAL
AKESTAM HOLST NOA Stockholm SWEDEN
Bronze
GENOCIDE IN BURUNDI - #STOPTHISMOVIE
FIDH / FIDH
WE ARE SOCIAL Paris FRANCE
Short List
THE CARD WITH MEANING
TATRA BANKA / CREDIT CARD
MADE BY VACULIK Bratislava SLOVAK REPUBLIC
LAWSON'S CUP
WILLIAM LAWSON'S / WILLIAM LAWSON'S
LOUDER Moscow RUSSIA
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE
Bronze
RESPONSIBLY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY
Short List
A02 Integrated Local Campaign (single market)
WE'LL DO IT FOR YOU
EKSPRESS MEEDIA / EESTI EKSPRESS
OPTIMIST GROUP Tallinn ESTONIA
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE
EVERT_45
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS
Grand Prix
LAND OF EMOJIS
SAMSUNG / SAMSUNG GALAXY
CHEIL WORLDWIDE Frankfurt GERMANY
2H04
SNCF / TGV
BUZZMAN Paris FRANCE
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY
VOLKSWAGEN ROBOBOY
PON'S AUTOMOBIELHANDEL B.V. / VOLKSWAGEN GOLF
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS
MARATHON MOTIVATOR
DUNKIN' DONUTS / DONUTS
THE MARTIN AGENCY London UNITED KINGDOM
F*CK LIKE A FINN
RFSU / SULTAN CONDOMS
MILTTON Helsinki FINLAND
SERVE YOUR COUNTRY - DO DONKEN
MCDONALD'S / EMPLOYER BRANDING
NORD DDB Stockholm SWEDEN
SWEDEN'S PROUDEST AMBASSADOR
P&G / HEAD & SHOULDERS
JUNG RELATIONS Stockholm SWEDEN
LIDL – LIVE LIKE IT'S THE LAST DAY OF SUMMER
LIDL / LIDL
FOLK FINLAND Helsinki FINLAND
BABYLON BERLIN - WELCOME TO DIVERCITY!
SKY DEUTSCHLAND FERNSEHEN GMBH & CO. KG / MEDIENALLEE 26 /85774 UNTERFÖHRING / TV SERIES CAMPAIGN
SKY CREATIVE SERVICES Unterföhring GERMANY
ZZ TOURS
ZELTA ZIVTINA / ZZ POSTPAID TARIFF PLAN
NOT PERFECT | Y&R RIGA LATVIA
Short List
ZOMBIE CHRISTMAS: THE REAL-WORLD TRAILER
MICROSOFT / XBOX / DEAD RISING 4
McCANN LONDON UNITED KINGDOM
BEYOND MONEY
SANTANDER BANK / 1|2|3 SMART ACCOUNT
MRM//McCANN SPAIN Madrid SPAIN
Gold
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA / PUBLIC SERVICES
NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA
Short List
A03 Integrated European campaign (multi-market)
#SANTACLARA CHRISTMASFILM
LIDL STIFTUNG & CO. KG, STIFTSBERGSTRAßE 1, 74167 NECKARSULM / RETAILER / SUPERMARKET
ÜBERGROUND Hamburg GERMANY
PROBABLY TEDX
CARLSBERG GROUP / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
MAGENTA UNLEASHED
DEUTSCHE TELEKOM / DEUTSCHE TELEKOM
SAATCHI & SAATCHI London UNITED KINGDOM
Bronze
A04 Integrated Long-Term Campaign
TIM DANCE
TIM / TIM CORPORATE
HAVAS MILAN ITALY
SORGENIA "QUELLO CHE CONTA"
SORGENIA S.P.A. / ENERGY COMPANY
RED ROBIGLIO & DEMATTEIS Milan ITALY