Entrant adam&eveDDB London, UNITED KINGDOM
Idea Creation adam&eveDDB London, UNITED KINGDOM
Media Placement 2 STARCOM London, UNITED KINGDOM
Production HELO London, UNITED KINGDOM
Name Company Position
Ben Priest adam&eveDDB Group Chief Creative Officer
Richard Brim adam&eveDDB Chief Creative Officer
Simon Lloyd adam&eveDDB Creative Director
Mark Lewis adam&eveDDB Creative
Matt Finch adam&eveDDB Creative
Jamie Kerr adam&eveDDB Business Director
Katie Vine adam&eveDDB Account Manager
Emilie Verlander adam&eveDDB Integrated Producer
Hugh de-Winton adam&eveDDB Planner
Enni Kukka-Tuomala adam&eveDDB Strategist
Jessica Taylor adam&eveDDB Social Media Strategist
Alex Fairman King Henry Head of Design
Jake Arnold King Henry Designer
Brendan Kiernan & James Okumura HeLo Executive Producers
Keith Carlsen HeLo Producer
Kyle Ruddick HeLo Director
Mike Marshall HeLo DOP
Mark Morgan HeLo Editor
Aaron Hayden HeLo Colourist
Elle Cordes Starcom Director
Maggie Erzinger Starcom Associate Director
Clifton Pope Starcom Social Manager
Dexter Smith Starcom Supervisor
Annie Mendoza Starcom Supervisor
Ben Priest adam&eveDDB Group Chief Creative Officer

The Campaign

In 2017, as part of their new ‘Treat them too’ brand positioning, Temptations headed to Eugene, Oregon, a city that boasts the highest population of cats per capita in the United States, to launch a new concept in cat treating: Temptations Take Out, a delivery service that brought to life the brand strategy of ‘Treat Them Too’ by mimicking the behaviour of a fast food outlet.

Creative Execution

Temptations opened a delivery service in Eugene, Oregon (a city boasting the highest population of cats per capita in the United States), which allowed cat owners to order temptations cat treats direct to their door, either by telephone, online or in person in our pop-up store. The service ran for one week in April 2017 and was supported by local out of home posters, press adverts, a TV ad (broadcast on local TV networks and viewable online for the wider audience). Despite being localised to Eugene due to its high number of cat owners, a wider audience was able to follow the campaign via the temptations Facebook page.

- Over 13 million impressions during 1 week of local activity - Thousands of samples given away direct to the target market - The bikes delivering the treats covered over 800 miles

The campaign was launched across a number of touch points encompassing Experiential (a pop up shop), TV, a website, social media (including Facebook Live), press and Out of Home all working together to bring to life the brand message through a fully fledged takeout service.

In 2016, Temptations launched a new brand strategy, Treat Them Too, to encourage consumers to treat their cat at moments when they would normally treat themselves, leveraging human treating occasions both throughout the year and the week, such as a weekend takeaway. our aim was to make treating with Temptations a habit that would both drive sales and increase the happiness of the feline population.