Title Brand Product / Service Entrant Company Location Production Location Award
A03 Cars & Automotive Products & Services
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN B-REEL Stockholm SWEDEN
Short List
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA Stockholm SWEDEN
Silver
A09 Corporate Social Responsibility
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM
Short List
A11 Charities & Non-profit
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND COCOA MEDIAPRODUCTIONS Helsinki FINLAND
Short List
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE FRANCINE FRAMBOISE Paris / GUM Paris FRANCE
Gold
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM
Short List
B01 Website
PREDICTIVE WORLD
UBISOFT / VIDEO GAMES
SID LEE Paris FRANCE STINK STUDIOS Paris FRANCE
Short List
B02 Microsite
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE MAKE ME PULSE Paris FRANCE
Gold
EVERT_45
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam / SUPERHERO CHEESECAKE Amsterdam THE NETHERLANDS
Short List
C01 Display Advertising
THE TRUTH REVEALING BANNERS
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
AIR PARTNER OF McCANN Brussels BELGIUM
Short List
C02 Innovative Online Ad Solution
THE PREROLL FOOTBALL MATCH
TELENET / PLAY SPORTS
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM Brussels BELGIUM
Short List
PAX IT
IKEA DEUTSCHLAND GMBH & CO. KG / PAX WARDROBE
GRABARZ & PARTNER Hamburg GERMANY
Silver
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA Stockholm SWEDEN
Short List
C03 Native Advertising
PAX IT
IKEA DEUTSCHLAND GMBH & CO. KG / PAX WARDROBE
GRABARZ & PARTNER Hamburg GERMANY
Short List
D01 Social Video
ALL THAT WE SHARE
TV2 / TV2
&CO Copenhagen DENMARK MOLAND FILM COMPANY Copenhagen / &CO. PRODUCTIONS Copenhagen DENMARK
Gold
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY E+P FILMS Munich GERMANY
Short List
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM RSA FILMS London UNITED KINGDOM
Short List
D02 Interactive Video
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY TANGRYSTAN Oslo NORWAY
Short List
D03 Webisodes / Series
EVERT_45 (INTRODUCTION)
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam / SUPERHERO CHEESECAKE Amsterdam THE NETHERLANDS
Short List
EVERT_45 (GOT ROBBED)
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam / SUPERHERO CHEESECAKE Amsterdam THE NETHERLANDS
Short List
EVERT_45 (PLANE SHOT DOWN)
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam / SUPERHERO CHEESECAKE Amsterdam THE NETHERLANDS
Short List
D04 Brand / Product Video
L'AMOUR, L'AMOUR
INTERMARCHÉ / INTERMARCHÉ
ROMANCE Paris FRANCE THE Paris / CARNIBIRD Paris FRANCE
Short List
E01 Social Business & Commerce
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM MRM//McCANN LONDON / CRAFT WORLDWIDE London UNITED KINGDOM
Bronze
E02 Social Purpose
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE TRINITY FILMS Paris / COMPTOIR DU SON Paris FRANCE
Bronze
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE FRANCINE FRAMBOISE Paris / GUM Paris FRANCE
Bronze
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY TANGRYSTAN Oslo NORWAY
Silver
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS WEFILM Amsterdam / ROBOT KITTEN Hilversum THE NETHERLANDS
Short List
E03 Real-Time Response
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE BUZZMAN Paris / NEUVIÈME PAGE Paris FRANCE
Short List
AIMEN
CANAL+ / CANAL+
BETC Paris FRANCE MAKE ME PULSE Paris FRANCE
Bronze
E05 Influencer / Talent
PREROLL CONCERTS
STUDIO BRUSSEL / YOUNG MUSICAL TALENTS
DDB BRUSSELS BELGIUM
Short List
E06 Innovative Use of Social or Community
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND COCOA MEDIAPRODUCTIONS Helsinki FINLAND
Bronze
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE FRANCINE FRAMBOISE Paris / GUM Paris FRANCE
Short List
E07 Content Placement
AIMEN
CANAL+ / CANAL+
BETC Paris FRANCE MAKE ME PULSE Paris FRANCE
Short List
E09 Use of Social Data & Insight
PREDICTIVE WORLD
UBISOFT / VIDEO GAMES
SID LEE Paris FRANCE STINK STUDIOS Paris FRANCE
Bronze
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA Stockholm SWEDEN
Grand Prix
F01 Branded Games
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE MAKE ME PULSE Paris FRANCE
Bronze
G01 Branded Tech Online
RIMOWA ELECTRONIC TAG
RIMOWA / RIMOWA ELECTRONIC TAG
PHILIPP UND KEUNTJE Hamburg GERMANY
Bronze
G02 Branded Tech Offline
MOMENTS FT. BARBARA DAVIDSON
VOLVO CARS / THE NEW VOLVO XC60
FORSMAN & BODENFORS Gothenburg SWEDEN BAD LAND Stockholm / CHIMNEY Gothenburg SWEDEN
Silver
H01 Integrated Multi-Platform Campaign (Online & Offline)
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN B-REEL Stockholm SWEDEN
Short List
ADOBE - HOVERING ART DIRECTOR
ADOBE / ADOBE STOCK
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS HOBBY FILM Amsterdam / JELMAR HOEKSTRA Amsterdam THE NETHERLANDS
Silver