Title Brand Product / Service Entrant Company Country Production Company Country Award
A02 Durable Consumer Goods
THE SCAVENGER HUNT HACK
SONY MOBILE / SONY XPERIA XZS
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
WEBER GENESIS II
WEBER / WEBER
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam THE NETHERLANDS
A03 Cars & Automotive Products & Services
THE MUSIC VIDEO
CITRÖEN NORGE / CITROËN C3
McCANN OSLO NORWAY FUS Oslo NORWAY
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN B-REEL Stockholm SWEDEN
Short List
EVEREST
TOYOTA / TOYOTA LAND CRUISER SUVS
YANDEX Moscow RUSSIA YANDEX Moscow / JETSTYLE Ekaterinburg RUSSIA
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY E+P FILMS Munich GERMANY
MADE OF STOCKHOLM
IKEA / SUSTAINABILITY
SMFB Oslo NORWAY SMFB Oslo NORWAY
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA Stockholm SWEDEN
Silver
A05 Travel, Transport & Leisure
THE MARATHON SCOUTS
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE RITA FILMS Paris FRANCE
ACTIONS SPEAK LOUDER
SHERATON / HOTELS & RESORTS
IGNIS London UNITED KINGDOM
A06 Media & Publications
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE MAKE ME PULSE Paris FRANCE
ASSISTANT
ALMA TALENT / KAUPPALEHTI
BOB THE ROBOT Helsinki FINLAND
#1917LIVE: WHAT IF TWITTER EXISTED 100 YEARS AGO?
RT / HISTORY RE-ENACTMENT SOCIAL MEDIA PROJECT
RT Moscow RUSSIA RT Moscow RUSSIA
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
1 MB CAMPAIGN
SKYLINK / HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS Moscow RUSSIA
THE MAGICAL ADVENT CALENDER
TELEKOM DEUTSCHLAND GMBH / BRAND
DDB GERMANY HAMBURG GERMANY UNIT9 London / TONY PETERSEN FILM Hamburg UNITED KINGDOM / GERMANY
ADOBE - HOVERING ART DIRECTOR
ADOBE / ADOBE STOCK
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS HOBBY FILM Amsterdam / JELMAR HOEKSTRA Amsterdam THE NETHERLANDS
SBERBANK NEIGHBORHOODS
SBERBANK / LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA HYPE PRODUCTION Moscow RUSSIA
DEBT COLLECTOR FOR HIRE - AN INNOVATIVE ONLINE CAMPAIGN FOR THE INNOVATIVE FEATU
DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. / KWITT
JUNG VON MATT Hamburg GERMANY MARKENFILM Berlin / CHIMNEY DEUTSCHLAND Berlin GERMANY
THE ORIGINAL BRUSHES OF EDVARD MUNCH
ADOBE / PHOTOSHOP/CREATIVE CLOUD
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST Stockholm SWEDEN
A08 Corporate Image
BEST DAY OF MY LIFE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL Baar / EKO New York SWITZERLAND / USA
A09 Corporate Social Responsibility
THE CONSCIOUS CHOICE
NEARMEDIC PLUS / KAGOCEL
MEDIA STARS DIGITAL GROUP Moscow RUSSIA MEDIA STARS DIGITAL GROUP Moscow RUSSIA
DYTECTIVE
SAMSUNG / DYTECTIVE FOR SAMSUNG
CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE Madrid SPAIN
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM
Short List
THE LITTLE CHICKEN NAMED PONG-PONG
PEARSON / PROJECT LITERACY
WEBER SHANDWICK London UNITED KINGDOM FCB INFERNO London UNITED KINGDOM
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM RSA FILMS London UNITED KINGDOM
A10 Public Sector
FACE TOMORROW LIKE A SWEDE
TCO / THE SWEDISH PART MODEL
ANR BBDO Stockholm SWEDEN
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT Berlin / PX1 BERLIN GERMANY
THE GLOBAL COALITION AGAINST DAESH
THE GLOBAL COALITION AGAINST DAESH / THE GLOBAL COALITION AGAINST DAESH
GLOBAL INFLUENCE London UNITED KINGDOM GLOBAL INFLUENCE London UNITED KINGDOM
A11 Charities & Non-profit
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE FRANCINE FRAMBOISE Paris / GUM Paris FRANCE
Gold
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND COCOA MEDIAPRODUCTIONS Helsinki FINLAND
Short List
FORGETTING AUSCHWITZ, REMEMBERING AUSCHWITZ.
CDEC AND SONS OF SHOAH / HOLOCAUST REMEMBRANCE DAY
HAVAS MILAN ITALY
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels BELGIUM
BREAKING POINT
CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’ / CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’
E:MG Moscow RUSSIA E:MG Moscow RUSSIA
DE REGENBOOG GROEP
DE REGENBOOG GROEP / CHARITY- PLATFORM
CODE D'AZUR Amsterdam THE NETHERLANDS
VULNERABILITY INDEX
CHARITABLE SOCIAL NON-GOVERNMENT ORGANIZATION “NOCHLEZHKA” / ONLINE QUIZ - VULNERABILITY INDEX
ACTION Moscow RUSSIA ACTION Moscow RUSSIA
WALK FOR ME
FRI - THE ASSOCIATION FOR GENDER AND SEXUAL DIVERSITY / NORWEGIAN PRIDE PARADES
PER HøJ Oslo NORWAY TANGRYSTAN Oslo / PER HøJ Oslo NORWAY
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM
Short List
#STOPOVERFISHING
OCEANA EUROPE / OCEANA EUROPE
DEMODERN Cologne GERMANY DEMODERN Cologne / PANTHALASSA Hamburg GERMANY
IT’S NOT A COUB
CHARITY FUND GALCHONOK / CHARITY FUND GALCHONOK
MORE Moscow RUSSIA MORE Moscow RUSSIA
RETURN TO SENDER
PUBLIC EYE / ENVIRONMENT
FREUNDLICHE GRÜSSE Zürich SWITZERLAND FREUNDLICHE GRÜSSE Zürich / MEIER PRODUCTION Zurich SWITZERLAND
B01 Website
SCARS
UBISOFT / FOR HONOR
DDB PARIS FRANCE MAKE ME PULSE Paris FRANCE
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
PREDICTIVE WORLD
UBISOFT / VIDEO GAMES
SID LEE Paris FRANCE STINK STUDIOS Paris FRANCE
Short List
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM
B02 Microsite
THE MARATHON SCOUTS
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE RITA FILMS Paris FRANCE
BEYOND CONSTRUCTION
NCC / BLOG - WE THINK BEYOND CONSTRUCTION
NCC Solna SWEDEN
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE MAKE ME PULSE Paris FRANCE
Gold
1 MB CAMPAIGN
SKYLINK / HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS Moscow RUSSIA
EVERT_45
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam / SUPERHERO CHEESECAKE Amsterdam THE NETHERLANDS
Short List