ROSHE 2 VR: NEW PERSPECTIVE
Title | ROSHE 2 VR: NEW PERSPECTIVE |
Brand | NIKE |
Product/Service | NIKE |
Category |
G01. Branded Tech Online |
Entrant
|
180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
|
Idea Creation
|
180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
|
Production
|
180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
|
Credits
Mikołaj Sadowski |
180heartbeats + JUNG v MATT |
CHIEF CREATIVE OFFICER & PARTNER |
Bartłomiej Walczuk |
180heartbeats + JUNG v MATT |
Creative Director |
Adam Caban |
180heartbeats + JUNG v MATT |
Art Director / Design |
Ignacy Ostrowski |
180heartbeats + JUNG v MATT |
Art Director |
Bartosz Grędysa |
180heartbeats + JUNG v MATT |
Copywriter |
Małgorzata Garapich |
180heartbeats + JUNG v MATT |
Copywriter |
Jan Wachowski |
180heartbeats + JUNG v MATT |
Motion Designer |
Magdalena Kozanowska |
180heartbeats + JUNG v MATT |
Account Director |
Marcin Dworucha |
F25 |
Producer |
Monika Wagner |
F25 |
Producer |
Szymon Gregorczyk |
180heartbeats + JUNG v MATT |
Technology Director |
Adrian Siulik |
180heartbeats + JUNG v MATT |
Developer |
Piotr Skwira |
180heartbeats + JUNG v MATT |
Developer |
Justyna Brocławik |
Nike |
Client |
Jędrzej Jędrzejewski |
Nike |
Client |
The Campaign
Nike Roshe is already a legendary shoe. In 2016 - Nike Roshe 2 was launched, changing the perspective of an iconic sneaker. And to prove this change we created an unique experience - an interactive VR arcade game that allows players to jump above Warsaw horizon and feel this perspective by themselves.
Creative Execution
Our influencers, well known rapper Piotr "Vienio" Wi?c?awski and Katarzyna Wolska, a trainer partnered with Nike brand, prepared a virtual tour for the campaign's audience, presenting their personal view of Warsaw, which everyone could walk through a dedicated website www.perspektywamiasta.pl on desktop PC or mobile. Additionally, each of the recipients of the action could take part in a real walk with his idols as well as a final event, during which they could face a VR challenge with a real trampoline. The VR experience was to jump on the trampoline and reach above the Warsaw horizon. Of course everything in 360 degrees. To do so, players had to find the number "2" and keep their eyesight on it for 2 seconds. Every success was an ever-growing leap on the trampoline with the final one allowing for a virtual flight over Warsaw and then a return to the ground.
Due to its information policy, Nike does not provide figures for the projects carried out for their brands.
We presented a completely new perspective in the whole campaign, including each tool and format used (mobile, web, VR, events). The core of the campaign was the content created in cooperation with two influencers tailored to the needs of the Nike Roshe 2 target group. The website created for the project utilized street view, Facebook posts were implemented in 360 degrees technology and the participants of the final event took part in innovatively designed activities using VR technology. The actions mentioned - 360-degree posts, use of VR, street view and other innovative techniques - allowed the audience to look at the new shoe model, and Warsaw as well, from a whole new perspective, while accenting the outlook that Roshe model introduced in the world of "urban" shoes.