ROSHE 2 VR: NEW PERSPECTIVE

ClientNIKE
Category G01. Branded Tech Online
TitleROSHE 2 VR: NEW PERSPECTIVE
Product/ServiceNIKE
Entrant 180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
Idea Creation 180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
Production 180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
Credits
Name Company Position
Mikołaj Sadowski 180heartbeats + JUNG v MATT CHIEF CREATIVE OFFICER & PARTNER
Bartłomiej Walczuk 180heartbeats + JUNG v MATT Creative Director
Adam Caban 180heartbeats + JUNG v MATT Art Director / Design
Ignacy Ostrowski 180heartbeats + JUNG v MATT Art Director
Bartosz Grędysa 180heartbeats + JUNG v MATT Copywriter
Małgorzata Garapich 180heartbeats + JUNG v MATT Copywriter
Jan Wachowski 180heartbeats + JUNG v MATT Motion Designer
Magdalena Kozanowska 180heartbeats + JUNG v MATT Account Director
Marcin Dworucha F25 Producer
Monika Wagner F25 Producer
Szymon Gregorczyk 180heartbeats + JUNG v MATT Technology Director
Adrian Siulik 180heartbeats + JUNG v MATT Developer
Piotr Skwira 180heartbeats + JUNG v MATT Developer
Justyna Brocławik Nike Client
Jędrzej Jędrzejewski Nike Client

The Campaign

Nike Roshe is already a legendary shoe. In 2016 - Nike Roshe 2 was launched, changing the perspective of an iconic sneaker. And to prove this change we created an unique experience - an interactive VR arcade game that allows players to jump above Warsaw horizon and feel this perspective by themselves.

Creative Execution

Our influencers, well known rapper Piotr "Vienio" Wi?c?awski and Katarzyna Wolska, a trainer partnered with Nike brand, prepared a virtual tour for the campaign's audience, presenting their personal view of Warsaw, which everyone could walk through a dedicated website www.perspektywamiasta.pl on desktop PC or mobile. Additionally, each of the recipients of the action could take part in a real walk with his idols as well as a final event, during which they could face a VR challenge with a real trampoline. The VR experience was to jump on the trampoline and reach above the Warsaw horizon. Of course everything in 360 degrees. To do so, players had to find the number "2" and keep their eyesight on it for 2 seconds. Every success was an ever-growing leap on the trampoline with the final one allowing for a virtual flight over Warsaw and then a return to the ground.

Due to its information policy, Nike does not provide figures for the projects carried out for their brands.

We presented a completely new perspective in the whole campaign, including each tool and format used (mobile, web, VR, events). The core of the campaign was the content created in cooperation with two influencers tailored to the needs of the Nike Roshe 2 target group. The website created for the project utilized street view, Facebook posts were implemented in 360 degrees technology and the participants of the final event took part in innovatively designed activities using VR technology. The actions mentioned - 360-degree posts, use of VR, street view and other innovative techniques - allowed the audience to look at the new shoe model, and Warsaw as well, from a whole new perspective, while accenting the outlook that Roshe model introduced in the world of "urban" shoes.