Title | 1 MB CAMPAIGN |
Brand | SKYLINK |
Product/Service | HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS |
Category |
B02. Microsite |
Entrant
|
MARVELOUS Moscow, RUSSIA
|
Idea Creation
|
MARVELOUS Moscow, RUSSIA
|
Media Placement
|
MARVELOUS Moscow, RUSSIA
|
PR
|
MARVELOUS Moscow, RUSSIA
|
Production
|
MARVELOUS Moscow, RUSSIA
|
Credits
Artem Sinyavskiy |
Marvelous LLC |
CCO |
Marat Shakirov |
Marvelous LLC |
Creative Group Head |
Bulat Aypov |
Marvelous LLC |
Strategy |
Julia Narkevich |
Marvelous LLC |
Group Account Director |
Misha Snopov |
Marvelous LLC |
Copywriter |
The Campaign
We gathered a database of potential customers by creating a special algorithm, which gathered info about low-speed users, their locations and session duration and then compressed the whole campaign in terms of file size using ASCII symbols instead of images!
Creative Execution
We gathered a database of potential customers by creating a special algorithm, which gathered info about low-speed users, their locations and session duration and then compressed the whole campaign in terms of file size using ASCII symbols instead of images!
Results:
- We gathered a database of 4 million potential customers
- Every 10th website visitor contacted our call center
- Number of applications for the installation of the equipment has tripled!
We gathered a database of potential customers by creating a special algorithm, which gathered info about low-speed users, their locations and session duration and then compressed the whole campaign in terms of file size using ASCII symbols instead of images!