HERO FLIGHT

ClientS7
Category E07. Content Placement
TitleHERO FLIGHT
Product/ServiceAIRLINES
Entrant MARVELOUS Moscow, RUSSIA
Idea Creation MARVELOUS Moscow, RUSSIA
Credits
Name Company Position
Artem Sinyavskiy Marvelous LLC CCO
Julia Narkevich Marvelous LLC Group Account Director
Misha Snopov Marvelous LLC Copywriter
Galina Babich Marvelous LLC Art Director

The Campaign

We created a website at victory-name.s7.ru and merged it with the country’s largest veteran archive. All users had to do was enter their ancestor’s name on our website and tell us their story. The system processed the information automatically and picked a flight. And this stories were told in the skies.

Creative Execution

We created a website at victory-name.s7.ru and merged it with the country’s largest veteran archive. All users had to do was enter their ancestor’s name on our website and tell us their story. The system processed the information automatically and picked a flight. And this stories were told in the skies.

2050 flights were named in 24 hour with 0 media budget More then 150 free media placements Best 9th of May activation

We created a website at victory-name.s7.ru and merged it with the country’s largest veteran archive. All users had to do was enter their ancestor’s name on our website and tell us their story. The system processed the information automatically and picked a flight. And this stories were told in the skies.