Title Brand Product / Service Entrant Company Location Production Location Award
E05 Influencer / Talent
EVERYPASS COUNTS
MICROSOFT / MICROSOFT
MOMENTUM Madrid SPAIN SAL GORDA Madrid SPAIN
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
SHARES FOR SHARES
HOMEYZ / PEER-TO-PEER BUSINESS APPLICATION
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM BLISS INTERACTIVE Saigon VIETNAM
PREROLL CONCERTS
STUDIO BRUSSEL / YOUNG MUSICAL TALENTS
DDB BRUSSELS BELGIUM
Short List
E06 Innovative Use of Social or Community
BETTER CALL JOKO UND KLAAS
ECKES-GRANINI DEUTSCHLAND / DIE LIMO
THJNK München GERMANY SOUP FILMPRODUKTION Berlin GERMANY
#1917LIVE: WHAT IF TWITTER EXISTED 100 YEARS AGO?
RT / HISTORY RE-ENACTMENT SOCIAL MEDIA PROJECT
RT Moscow RUSSIA RT Moscow RUSSIA
THE FAST NEWS
MCDONALD'S DENMARK / MCDONALD'S
NORD DDB Copenhagen DENMARK NORD DDB Copenhagen DENMARK
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND COCOA MEDIAPRODUCTIONS Helsinki FINLAND
Bronze
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY UTOPIA Milan ITALY
THE MOST FRIGHTENING JOB IN THE WORLD
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS SWITZERLAND
KSP KRIEG SCHLUPP PARTNER Zürich SWITZERLAND KSP KRIEG SCHLUPP PARTNER Zürich SWITZERLAND
NARCOS "MANHUNT"
NETFLIX INTERNATIONAL B.V. / NETFLIX NARCOS SEASON 2
KOLLE REBBE Hamburg GERMANY ACNE Berlin GERMANY
XSTREAMZ
ASUS ROG / REPUBLIC OF GAMERS ZEPHYRUS
IRIS London UNITED KINGDOM IRIS London UNITED KINGDOM
ROAD BANDS
HOTEL F1 / HOTEL F1
HAVAS Paris FRANCE HAVAS PRODUCTIONS Paris / XXII Paris FRANCE
#STOPOVERFISHING
OCEANA EUROPE / OCEANA EUROPE
DEMODERN Cologne GERMANY DEMODERN Cologne / PANTHALASSA Hamburg GERMANY
ASSISTANT
ALMA TALENT / KAUPPALEHTI
BOB THE ROBOT Helsinki FINLAND
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE FRANCINE FRAMBOISE Paris / GUM Paris FRANCE
Short List
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels BELGIUM
MORNING MOODS
PG TIPS, UNILEVER / TEA BAGS
ANALOGFOLK London UNITED KINGDOM
E07 Content Placement
THE FAST NEWS
MCDONALD'S DENMARK / MCDONALD'S
NORD DDB Copenhagen DENMARK NORD DDB Copenhagen DENMARK
HERO FLIGHT
S7 / AIRLINES
MARVELOUS Moscow RUSSIA
AIMEN
CANAL+ / CANAL+
BETC Paris FRANCE MAKE ME PULSE Paris FRANCE
Short List
E08 Community Building / Management
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY UTOPIA Milan ITALY
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM RSA FILMS London UNITED KINGDOM
E09 Use of Social Data & Insight
LIKE WHAT YOU HATE
VICE MEDIA SCANDINAVIAN / BRANDING OF VICE.COM
VIRTUE SCANDINAVIA Copenhagen DENMARK VIRTUE SCANDINAVIA Copenhagen / KOALITION New York DENMARK / USA
PREDICTIVE WORLD
UBISOFT / VIDEO GAMES
SID LEE Paris FRANCE STINK STUDIOS Paris FRANCE
Bronze
HERO FLIGHT
S7 / AIRLINES
MARVELOUS Moscow RUSSIA
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA Stockholm SWEDEN
Grand Prix
EMOJI RESCUE
UNILEVER / WALL'S
adam&eveDDB London UNITED KINGDOM CAIN & ABEL London UNITED KINGDOM
VULNERABILITY INDEX
CHARITABLE SOCIAL NON-GOVERNMENT ORGANIZATION “NOCHLEZHKA” / ONLINE QUIZ - VULNERABILITY INDEX
ACTION Moscow RUSSIA ACTION Moscow RUSSIA
F01 Branded Games
PLAY THE GAME OR PLAY FOR REAL
IRISH DEFENCE FORCES / RECRUITMENT
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND
NARCOS "MANHUNT"
NETFLIX INTERNATIONAL B.V. / NETFLIX NARCOS SEASON 2
KOLLE REBBE Hamburg GERMANY ACNE Berlin GERMANY
EGGGGGS -THE PLATFORM PUKER
NORDISK FILM DISTRIBUSJON / CINEMA MOVIE
HYPER INTERACTIVE Oslo NORWAY HYPER GAMES Oslo / BROSMIND Barcelona NORWAY / SPAIN
EVIL ZERO
DEUTSCHE ASSET MANAGEMENT INTERNATIONAL GMBH / DWS INVESTMENTS
HAVAS DÜSSELDORF GERMANY HAVAS DÜSSELDORF GERMANY
ROAD BANDS
HOTEL F1 / HOTEL F1
HAVAS Paris FRANCE HAVAS PRODUCTIONS Paris / XXII Paris FRANCE
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE MAKE ME PULSE Paris FRANCE
Bronze
G01 Branded Tech Online
THE AUDI SANDBOX VR EXPERIENCE
AUDI / AUDI Q5 QUATTRO
POL Oslo NORWAY MEDIAMONKS Stockholm SWEDEN
RIMOWA ELECTRONIC TAG
RIMOWA / RIMOWA ELECTRONIC TAG
PHILIPP UND KEUNTJE Hamburg GERMANY
Bronze
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY UNIT9 London / WHO'S MCQUEEN PICTURE Zürich UNITED KINGDOM / SWITZERLAND
SOCIAL TOOLS
STANLEY BLACK & DECKER DEUTSCHLAND GMBH / LANDING PAGE
DENKWERK Cologne GERMANY DENKWERK Cologne GERMANY
LADOSHKI
SBERBANK RUSSIA / PAYMENT SERVICE “LADOSHKI”
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP Moscow RUSSIA
ROSHE 2 VR: NEW PERSPECTIVE
NIKE / NIKE
180HEARTBEATS+JUNG VON MATT Warsaw POLAND 180HEARTBEATS+JUNG VON MATT Warsaw POLAND
G02 Branded Tech Offline
CORONA PRESENTS #PARAISOSECRETO
AB-INBEV / CORONA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS THE MILL London / SICARIO Mexico City UNITED KINGDOM / MEXICO
MERCEDES-BENZ AMG VRACE
MERCEDES-BENZ SPAIN / A45 AMG
PIXEL AND PIXEL Las Rozas SPAIN PIXEL AND PIXEL Las Rozas SPAIN
GROLSCH AWAKE EXPERIMENT
URSUS BREWERIES / GROLSCH
KUBIS INTERACTIVE Bucharest ROMANIA KUBIS INTERACTIVE Bucharest ROMANIA
EARTH7. THE SPACE ROVER DESTINED FOR EARTH
S7 AIRLINES / S7 AIRLINES
ISD GROUP Kiev UKRAINE ISD GROUP Kiev / KA.KA.HA London UKRAINE / UNITED KINGDOM
HORIZON - NORGES BANK EDUCATION CENTRE
NORGES BANK, THE CENTRAL BANK OF NORWAY / HORIZON
HYPER INTERACTIVE Oslo NORWAY HYPER INTERACTIVE Oslo / SIXSIDES Oslo NORWAY
MOMENTS FT. BARBARA DAVIDSON
VOLVO CARS / THE NEW VOLVO XC60
FORSMAN & BODENFORS Gothenburg SWEDEN BAD LAND Stockholm / CHIMNEY Gothenburg SWEDEN
Silver
SHOT/REVERSE SHOT
HUAWEI / HUAWEI P10
BUZZMAN Paris FRANCE BUZZMAN Paris FRANCE
H01 Integrated Multi-Platform Campaign (Online & Offline)
HULAHULA FINLAND
YLE / HULAHULA FINLAND CAMPAIGN
YLE FINNISH BROADCASTING COMPANY Helsinki FINLAND YLE FINNISH BROADCASTING COMPANY Helsinki / WARNER BROS INTERNATIONAL TELEVISION PRODUCTION Helsinki FINLAND
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN B-REEL Stockholm SWEDEN
Short List