Title Brand Product / Service Entrant Company Location Production Location Award
A02 Durable Consumer Goods
WEBER GENESIS II
WEBER / WEBER
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam THE NETHERLANDS
A03 Cars & Automotive Products & Services
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN B-REEL Stockholm SWEDEN
Short List
A09 Corporate Social Responsibility
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM
Short List
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM RSA FILMS London UNITED KINGDOM
A10 Public Sector
THE GLOBAL COALITION AGAINST DAESH
THE GLOBAL COALITION AGAINST DAESH / THE GLOBAL COALITION AGAINST DAESH
GLOBAL INFLUENCE London UNITED KINGDOM GLOBAL INFLUENCE London UNITED KINGDOM
A11 Charities & Non-profit
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM
Short List
IT’S NOT A COUB
CHARITY FUND GALCHONOK / CHARITY FUND GALCHONOK
MORE Moscow RUSSIA MORE Moscow RUSSIA
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND COCOA MEDIAPRODUCTIONS Helsinki FINLAND
Short List
RETURN TO SENDER
PUBLIC EYE / ENVIRONMENT
FREUNDLICHE GRÜSSE Zürich SWITZERLAND FREUNDLICHE GRÜSSE Zürich / MEIER PRODUCTION Zurich SWITZERLAND
B01 Website
PREDICTIVE WORLD
UBISOFT / VIDEO GAMES
SID LEE Paris FRANCE STINK STUDIOS Paris FRANCE
Short List
B02 Microsite
RUSSIA WITHOUT BOUNDARIES
SAMSUNG / GALAXY S8 / S8+
RBC-TV Moscow RUSSIA RBC-TV Moscow / SANIN DELAET VIDEO Moscow RUSSIA
EVERT_45
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam / SUPERHERO CHEESECAKE Amsterdam THE NETHERLANDS
Short List
B03 Web Service / App
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM MRM//McCANN LONDON / CRAFT WORLDWIDE London UNITED KINGDOM
C01 Display Advertising
THE TRUTH REVEALING BANNERS
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
AIR PARTNER OF McCANN Brussels BELGIUM
Short List
C02 Innovative Online Ad Solution
THE PREROLL FOOTBALL MATCH
TELENET / PLAY SPORTS
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM Brussels BELGIUM
Short List
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA Stockholm SWEDEN
Short List
C03 Native Advertising
BABOOSHKA IS NOT AGAINST GOOGLE
GOOGLE / GOOGLE VOICE SEARCH
SLAVA Moscow RUSSIA
PAX IT
IKEA DEUTSCHLAND GMBH & CO. KG / PAX WARDROBE
GRABARZ & PARTNER Hamburg GERMANY
Short List
D01 Social Video
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY E+P FILMS Munich GERMANY
Short List
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM RSA FILMS London UNITED KINGDOM
Short List
THE BATTLE CONTINUES.
MERCEDES-BENZ / MERCEDES-BENZ
GRUPPO RONCAGLIA Rome ITALY 3EMME&2A Milan ITALY
D02 Interactive Video
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY TANGRYSTAN Oslo NORWAY
Short List
D03 Webisodes / Series
EVERT_45 (INTRODUCTION)
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam / SUPERHERO CHEESECAKE Amsterdam THE NETHERLANDS
Short List
EVERT_45 (GOT ROBBED)
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam / SUPERHERO CHEESECAKE Amsterdam THE NETHERLANDS
Short List
EVERT_45 (PLANE SHOT DOWN)
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam / SUPERHERO CHEESECAKE Amsterdam THE NETHERLANDS
Short List
THE 8 MONTH WALK (Episode one)
SERESTO / FLEA AND TICK PROTECTION FOR PETS
CLM BBDO Boulogne-Billancourt FRANCE BLISS Paris FRANCE
THE 8 MONTH WALK (Episode two)
SERESTO / FLEA AND TICK PROTECTION FOR PETS
CLM BBDO Boulogne-Billancourt FRANCE BLISS Paris FRANCE
D04 Brand / Product Video
L'AMOUR, L'AMOUR
INTERMARCHÉ / INTERMARCHÉ
ROMANCE Paris FRANCE THE Paris / CARNIBIRD Paris FRANCE
Short List
PITER BY BUSHE BAKERY
BUSHE BAKERY / BUSHE BAKERY
RED PEPPER FILM Moscow RUSSIA RED PEPPER FILM Moscow / BUSHE Piter RUSSIA
E02 Social Purpose
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE TRINITY FILMS Paris / COMPTOIR DU SON Paris FRANCE
Bronze
RETURN TO SENDER
PUBLIC EYE / ENVIRONMENT
FREUNDLICHE GRÜSSE Zürich SWITZERLAND FREUNDLICHE GRÜSSE Zürich / MEIER PRODUCTION Zurich SWITZERLAND
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS WEFILM Amsterdam / ROBOT KITTEN Hilversum THE NETHERLANDS
Short List
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE FRANCINE FRAMBOISE Paris / GUM Paris FRANCE
Bronze
E03 Real-Time Response
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE BUZZMAN Paris / NEUVIÈME PAGE Paris FRANCE
Short List
AIMEN
CANAL+ / CANAL+
BETC Paris FRANCE MAKE ME PULSE Paris FRANCE
Bronze
E04 Co-Creation & User Generated Content
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM MRM//McCANN LONDON / CRAFT WORLDWIDE London UNITED KINGDOM
E05 Influencer / Talent
BABOOSHKA IS NOT AGAINST GOOGLE
GOOGLE / GOOGLE VOICE SEARCH
SLAVA Moscow RUSSIA
EVERYPASS COUNTS
MICROSOFT / MICROSOFT
MOMENTUM Madrid SPAIN SAL GORDA Madrid SPAIN
PREROLL CONCERTS
STUDIO BRUSSEL / YOUNG MUSICAL TALENTS
DDB BRUSSELS BELGIUM
Short List
E06 Innovative Use of Social or Community
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND COCOA MEDIAPRODUCTIONS Helsinki FINLAND
Bronze
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE FRANCINE FRAMBOISE Paris / GUM Paris FRANCE
Short List
E07 Content Placement
AIMEN
CANAL+ / CANAL+
BETC Paris FRANCE MAKE ME PULSE Paris FRANCE
Short List
E08 Community Building / Management
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM RSA FILMS London UNITED KINGDOM
F01 Branded Games
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE MAKE ME PULSE Paris FRANCE
Bronze
G01 Branded Tech Online
RIMOWA ELECTRONIC TAG
RIMOWA / RIMOWA ELECTRONIC TAG
PHILIPP UND KEUNTJE Hamburg GERMANY
Bronze
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY UNIT9 London / WHO'S MCQUEEN PICTURE Zürich UNITED KINGDOM / SWITZERLAND
ROSHE 2 VR: NEW PERSPECTIVE
NIKE / NIKE
180HEARTBEATS+JUNG VON MATT Warsaw POLAND 180HEARTBEATS+JUNG VON MATT Warsaw POLAND
H01 Integrated Multi-Platform Campaign (Online & Offline)
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN B-REEL Stockholm SWEDEN
Short List
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA / PUBLIC SERVICES
NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA
#BEFEARLESS
SAMSUNG ELECTRONICS AUSTRIA GMBH / SAMSUNG GEAR VR
CHEIL WORLDWIDE Vienna AUSTRIA CHEIL WORLDWIDE Vienna AUSTRIA