Title Brand Product / Service Entrant Company Location Production Location Award
A01 Activation by Location
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY
REACHNOW
BMW GROUP MOBILITY SERVICES / REACHNOW
INTERONE Hamburg GERMANY INTERONE München GERMANY
4MATIC ADAPTIVE BOOK
MERCEDES-BENZ / 4MATIC
GRUPPO RONCAGLIA Rome ITALY
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS Moscow RUSSIA
Silver
THE DIGITAL IRON CURTAIN
O2 SLOVAKIA / O2 IMAGE CAMPAIGN
TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS CZAR Amsterdam / FROLIC STUDIO Amsterdam THE NETHERLANDS
OFFICIAL GORILLAZ APP
GORILLAZ / HUMANZ (5TH ALBUM BY GORILLAZ)
B-REEL London UNITED KINGDOM B-REEL London UNITED KINGDOM
Grand Prix
PAY-AS-YOU-FLY DRONE INSURANCE
FLOCK / FLOCK
R/GA LONDON UNITED KINGDOM
A02 Activation by Proximity
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM
A03 Augmented Mobile Experience
IKEA PLACE
IKEA / IKEA PLACE
NORGRAM Copenhagen DENMARK NORGRAM Copenhagen / SPACE10 Copenhagen DENMARK
Bronze
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Silver
DESPERADOS AUGMENTED EDITION
DESPERADOS / BEER / DESPERADOS AUGMENTED EDITION
MNSTR Paris FRANCE MNSTR Paris FRANCE
DEMOCRARTISATION. THE LARGEST VIRTUAL ART EXHIBITION OF ALL TIME
MUSEUM OF CONTEMPORARY ART BELGRADE / MUSEUM OF CONTEMPORARY ART BELGRADE
McCANN BELGRADE SERBIA
EXHIBITION STOCKHOLM
ADOBE / ADOBE
SPOTLIGHT PR Stockholm SWEDEN ACCOMPLICE Stockholm SWEDEN
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE / AR EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
RABO PINPIN
RABOBANK / FINANCIAL EDUCATION
&SAMHOUD MEDIA Amsterdam THE NETHERLANDS RANJ SERIOUS GAMES Rotterdam THE NETHERLANDS
TASTEFACE
MARMITE, UNILEVER / MARMITE? // SPREAD?
ANALOGFOLK London UNITED KINGDOM
ROBOTIC CAMERAS CAPTURE FAN EMOTIONS AT LIVE EVENTS
SNAPTIVITY / SNAPTIVITY
R/GA LONDON UNITED KINGDOM
A04 Virtual Reality Experience
DESPERADOS AUGMENTED EDITION
DESPERADOS / BEER / DESPERADOS AUGMENTED EDITION
MNSTR Paris FRANCE MNSTR Paris FRANCE
THE WORLD THROUGH DIFFERENT EYES
DEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V. / APP
DENKWERK Cologne GERMANY DENKWERK Cologne GERMANY
KLM FLIGHT UPGRADER
KLM ROYAL DUTCH AIRLINES / KLM FLIGHT UPGRADER
DDB & TRIBAL AMSTERDAM THE NETHERLANDS VR GORILLA Amsterdam THE NETHERLANDS
A05 360° Videos
IN THE HEART OF THE BATTLE 360°
UBISOFT / FOR HONOR
DDB PARIS FRANCE UNIT IMAGE Paris / SCHMOOZE Paris FRANCE
HAMLET360
JÓZSEF KATONA THEATRE / A UNIQUE PERFORMANCE ON THE NIGHT OF THE THEATRES
REPUBLIC GROUP Budapest HUNGARY REPUBLIC GROUP Budapest HUNGARY
FROM THE PILOT
FIAT / AUTOMOTIVE
PEOPLE INITIATIVE Istanbul TURKEY
A06 Networked / Connected Mobile Technology
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM
A07 Connected Devices
RIMOWA ELECTRONIC TAG
RIMOWA / RIMOWA ELECTRONIC TAG
PHILIPP UND KEUNTJE Hamburg GERMANY
A08 Wearable Technology
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM
A09 Data / Insight
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY
4MATIC ADAPTIVE BOOK
MERCEDES-BENZ / 4MATIC
GRUPPO RONCAGLIA Rome ITALY
Bronze
THE SOUNDBOOK APP
NORDSÜD PUBLISHING HOUSE / APP
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
PAY-AS-YOU-FLY DRONE INSURANCE
FLOCK / FLOCK
R/GA LONDON UNITED KINGDOM
A10 Innovative Technology
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Short List
RIMOWA ELECTRONIC TAG
RIMOWA / RIMOWA ELECTRONIC TAG
PHILIPP UND KEUNTJE Hamburg GERMANY
THE DR. OETKER BAKING APP
DR. AUGUST OETKER NAHRUNGSMITTEL KG / THE DR. OETKER BAKING APP
BBDO DÜSSELDORF GERMANY CRAFTWORK Düsseldorf GERMANY
THE SOUNDBOOK APP
NORDSÜD PUBLISHING HOUSE / APP
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE / AR EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM
ROBOTIC CAMERAS CAPTURE FAN EMOTIONS AT LIVE EVENTS
SNAPTIVITY / SNAPTIVITY
R/GA LONDON UNITED KINGDOM
B01 Mobile Websites
SAFEST ROUTE
GROUPAMA / GROUPAMA
GROUPAMA Paris FRANCE PRODIGIOUS Paris FRANCE
Short List
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE MAKE ME PULSE Paris FRANCE
THE HISTORY OF THE MAUSOLEUM OF AUGUSTUS
FONDAZIONE TIM / THE RESTORATION PROJECT OF THE MAUSOLEUM OF AUGUSTUS
HAVAS MILAN ITALY UPRISING Milan ITALY
PLAYING WITH FIRE
IF INSURANCE / IF INSURANCE
ANORAK Oslo NORWAY
Short List
1 MB CAMPAIGN
SKYLINK / HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS Moscow RUSSIA
Bronze
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS Moscow RUSSIA
Short List
THE DIGITAL IRON CURTAIN
O2 SLOVAKIA / O2 IMAGE CAMPAIGN
TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC
WE’RE MOVING WHATSAPP
ABN AMRO / MORTGAGE
CODE D'AZUR Amsterdam THE NETHERLANDS
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM
C01 Mobile Apps
IKEA PLACE
IKEA / IKEA PLACE
NORGRAM Copenhagen DENMARK NORGRAM Copenhagen / SPACE10 Copenhagen DENMARK
Short List
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Gold
THE DR. OETKER BAKING APP
DR. AUGUST OETKER NAHRUNGSMITTEL KG / THE DR. OETKER BAKING APP
BBDO DÜSSELDORF GERMANY CRAFTWORK Düsseldorf GERMANY