Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
A01 Activation by Location
OFFICIAL GORILLAZ APP
GORILLAZ
HUMANZ (5TH ALBUM BY GORILLAZ)
B-REEL London UNITED KINGDOM B-REEL
London
UNITED KINGDOM B-REEL London UNITED KINGDOM
Grand Prix
RUNTOSCROLL
ADIDAS
ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA FRIENDS Moscow RUSSIA
Silver
A03 Augmented Mobile Experience
THE MAGIC WALLPAPER
CASTORAMA
STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Silver
IKEA PLACE
IKEA
IKEA PLACE
NORGRAM Copenhagen DENMARK NORGRAM
Copenhagen
SPACE10
Copenhagen
DENMARK NORGRAM Copenhagen / SPACE10 Copenhagen DENMARK
Bronze
A09 Data / Insight
4MATIC ADAPTIVE BOOK
MERCEDES-BENZ
4MATIC
GRUPPO RONCAGLIA Rome ITALY GRUPPO RONCAGLIA
Rome
ITALY
Bronze
A10 Innovative Technology
THE MAGIC WALLPAPER
CASTORAMA
STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Short List
B01 Mobile Websites
1 MB CAMPAIGN
SKYLINK
HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS
Moscow
RUSSIA MARVELOUS Moscow RUSSIA
Bronze
PLAYING WITH FIRE
IF INSURANCE
IF INSURANCE
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
Short List
RUNTOSCROLL
ADIDAS
ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA FRIENDS Moscow RUSSIA
Short List
SAFEST ROUTE
GROUPAMA
GROUPAMA
GROUPAMA Paris FRANCE MARCEL
Paris
FRANCE PRODIGIOUS Paris FRANCE
Short List
C01 Mobile Apps
THE MAGIC WALLPAPER
CASTORAMA
STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Gold
GET THE FLOW
VODAFONE
VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS WEFILM Amsterdam / ROBOT KITTEN Hilversum THE NETHERLANDS
Short List
IKEA PLACE
IKEA
IKEA PLACE
NORGRAM Copenhagen DENMARK NORGRAM
Copenhagen
SPACE10
Copenhagen
DENMARK NORGRAM Copenhagen / SPACE10 Copenhagen DENMARK
Short List
THE SOUNDBOOK APP
NORDSÜD PUBLISHING HOUSE
APP
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Bronze
D01 Social for Mobile
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE FRANCINE FRAMBOISE Paris / GUM Paris FRANCE
Silver
#MYNEOLABEL
ADIDAS
ADIDAS NEO
IRIS London UNITED KINGDOM IRIS
London
UNITED KINGDOM SKUNK LONDON / FRAMESTORE London UNITED KINGDOM
Gold
E01 Mobile Games
RUNTOSCROLL
ADIDAS
ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA FRIENDS Moscow RUSSIA
Short List
G01 Integrated Mobile Campaigns
OFFICIAL GORILLAZ APP
GORILLAZ
HUMANZ (5TH ALBUM BY GORILLAZ)
B-REEL London UNITED KINGDOM B-REEL
London
UNITED KINGDOM B-REEL London UNITED KINGDOM
Short List
A PHONE CALL TO HAMAR
NORSK TIPPING
NORSK TIPPING
PER HøJ Oslo NORWAY PER HøJ
Oslo
NORWAY PER HøJ Oslo / ANIMASJONS DEPARTEMENTET Oslo NORWAY
Short List
G03 Messaging Campaign
CARTEL COM
UBISOFT
GHOST RECON WILDLANDS
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE STUDIO 5 Paris FRANCE
Short List