| Title | HAMLET360 |
| Brand | JÓZSEF KATONA THEATRE |
| Product/Service | A UNIQUE PERFORMANCE ON THE NIGHT OF THE THEATRES |
| Category |
A05. 360° Videos |
|
Entrant
|
REPUBLIC GROUP Budapest, HUNGARY
|
|
Idea Creation
|
REPUBLIC GROUP Budapest, HUNGARY
|
|
Production
|
REPUBLIC GROUP Budapest, HUNGARY
|
Credits
| Gábor Fabricius |
Republic Group |
Director of Innovation |
| Mátyás Jancsi |
Republic Group |
Head of Art |
| Mátyás Ónodi Szabó |
Republic Group |
Head of copy |
| Dávid Román |
Republic Group |
Copywriter |
| György Tolnay-K. |
Republic Group |
Head of Digital |
| Lili Kormos |
Republic Group |
Project Manager |
| Bettina Oláh |
Republic Group |
Account Manager |
The Campaign
We’ve transformed one of the most classic plays, Shakespeare’s Hamlet into a modern interactive camera360 show.
We placed our special play of Hamlet on the platform where youngsters mostly live social life: on their phones. But it wasn’t just a single live broadcast. We asked the directors to call our 360 camera on stage and give it the role of the protagonist. Hamlet held a camera360 in his hands instead of the skull that everyone knows. Thousands of youngsters could follow the play from the stage and play the role of Hamlet
Creative Execution
In our online and print campaign we multiplied the iconic symbol of Hamlet holding a skull in his hands inviting everyone to join and experience what it’s like to be Hamlet himself.
5872 users played Hamlet live. 17 000 stepped on our virtual stage. 40% of the users were between the ages of 18-34, from 59 countries.
Mix the most classical and absolutely well-known drama with the latest technology to get our young target audience.
Make them feel the power of theatre on your favourite devices.