WE’RE MOVING WHATSAPP

ClientABN AMRO
Category B01. Mobile Websites
TitleWE’RE MOVING WHATSAPP
Product/ServiceMORTGAGE
Entrant CODE D'AZUR Amsterdam, THE NETHERLANDS
Idea Creation CODE D'AZUR Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Jeroen Thissen CODE D'AZUR Creative Directors
Dani Polak CODE D'AZUR Creative Director

The Campaign

We created a moving announcement specially designed for Whatsapp.

Creative Execution

We created a really simple tool in the form of a mobile website. Just fill in your old and your new address and a vertical Streetview timelapse video is generated on the fly. Easily shared with all your friends and family through Whatsapp.

Over 70% of people reached used the service and rated the tool with a sentiment score of 8.2, scoring far over benchmark. Using WhatsApp as a platform helped amplify reach as people shared the video in their WhatsApp-groups, having the service become an ad on itself. Best of all, instead of being a boring bank that only supplies the money, we found a way to be of service and celebrate a life event for all of our mortgage clients.

Since banks normally only provide the money when you buy a house, we were looking for a way to become more relevant on a personal level. This relevance had to fit into the lives of our clients in a natural way (Whatsapp is the most used social platform in the Netherlands). With over 26.000 mortgage clients a year, we were also looking for a way to build a long-term sustainable platform that could live on its own. We asked ourselves where we, as a bank, could be more of service in the entire process of buying a new house. With everything mentioned before and a clear insight (why do we still send physical postcards to notify friends and family that we are moving?) the idea and the service was born.