PAY-AS-YOU-FLY DRONE INSURANCE
|Category||A09. Data / Insight|
|Title||PAY-AS-YOU-FLY DRONE INSURANCE|
|Entrant||R/GA LONDON, UNITED KINGDOM|
|Idea Creation||R/GA LONDON, UNITED KINGDOM|
|Idea Creation 2||FLOCK London, UNITED KINGDOM|
|Robert Northam||R/GA London||Creative Director, Visual Design|
|Jen Heazlewood||R/GA London||Creative Director, Experience Design|
|Lachlan Williams||R/GA London||Strategy Director|
|Tomas Freriksen||R/GA London||Senior Visual Designer|
|Rachel Jones||R/GA London||Experience Designer|
|Philip Mueller||R/GA London||Senior Copywriter|
|Leen Verburgh||R/GA London||Senior Producer|
|James Temple||R/GA London||EVP Chief Creative Officer EMEA|
|Rick Williams||R/GA London||Executive Director Business Transformation|
|Nicolas Olivieri||R/GA Ventures||Senior Director of Programs R/GA Ventures|
|Matt Webb||R/GA London||Managing Director IoT UK Accelerator|
|Lisa Ritchie||R/GA Ventures||Program Director R/GA Ventures|
|Chloe Cronyn||R/GA London||Content Producer|
|Ed Steadman||R/GA London||Junior Video Editor|
The CampaignUsing big data and proprietary algorithmic analysis, we have launched our first consumer product. We have partnered with Allianz – one of the leading aviation insurers – to bring enhanced flying experiences to pilots and sell instant drone insurance anytime, anywhere. What makes our work different is that we use our analysis to produce a unique, innovative and creative output – a single risk metric that represents the risk of any single drone flight, anywhere in the world.
Creative ExecutionWe have partnered with Allianz – one of the leading aviation insurers – to launch our first consumer product. It brings enhanced flying experiences to pilots and allows Allianz to sell instant drone insurance anytime, anywhere. Our data and insights are surfaced in a beautiful and simple experience. The mobile app provides pilots with a map that explains their risk environment in real time. We give them a large flight zone and identify hazards within that local environment – from buildings to population density and hyper-local weather. This guidance is coupled with our ‘insure now’ offering – an offer to buy a completely customised insurance policy. With one click, operators are insured for 60 minutes. It’s that simple. We have reduced insurance premium periods from a year down to a single flight, allowing us to customise the price and type of insurance we can offer. We collect huge amounts of flight data and claims data, which we feed back into the app, so our algorithms can get significantly more intelligent over time.
We have secured a partnership with one of the leading aviation insurers – Allianz – to bring instant drone insurance anytime, anywhere. The benefits are wide-ranging: 1. As we can identify high- and low-risk flights, we will offer the most price-competitive insurance for drones, globally. 2. As we insure per flight not per year, we can provide completely customised policies. 3. With our risk intelligence service, we allow pilots to fly safer, therefore reducing claims. We are solving problems for the drone industry, but we are just getting started. Our vision is to apply our data analytics techniques and fundamental technologies to the automotive world, pioneering data-driven risk insurance for the autonomous future. On this journey so far, our company has raised £500,000 from a range of investors this year and won three technology grants from Innovate UK alongside a grant from the Ordnance Survey, the UK’s leading mapping service.
We collect a lot of data. We know if the operator is human or software. What kinds of flights, how many, how safe they are. We collect data about the drone itself – weight, speed, operating height. What happens if it lands on someone. Details about your environment. Are you flying near a school, airport or prison? What are the hyper-local weather conditions? Will they change in the next few minutes? Our proprietary algorithm can then analyse your flight plan and quantify the operator’s risk. That’s our unique output – we are able to interpret the data and synthesise it into a single risk metric, a scale to measure the risk of any single drone flight, anywhere in the world. Every experience on our app, and every insurance purchase, is personalised to the user, drone, time and place.
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