Category A09. Data / Insight
Idea Creation 2 FLOCK London, UNITED KINGDOM
Name Company Position
Robert Northam R/GA London Creative Director, Visual Design
Jen Heazlewood R/GA London Creative Director, Experience Design
Lachlan Williams R/GA London Strategy Director
Tomas Freriksen R/GA London Senior Visual Designer
Rachel Jones R/GA London Experience Designer
Philip Mueller R/GA London Senior Copywriter
Leen Verburgh R/GA London Senior Producer
James Temple R/GA London EVP Chief Creative Officer EMEA
Rick Williams R/GA London Executive Director Business Transformation
Nicolas Olivieri R/GA Ventures Senior Director of Programs R/GA Ventures
Matt Webb R/GA London Managing Director IoT UK Accelerator
Lisa Ritchie R/GA Ventures Program Director R/GA Ventures
Chloe Cronyn R/GA London Content Producer
Ed Steadman R/GA London Junior Video Editor

The Campaign

Using big data and proprietary algorithmic analysis, we have launched our first consumer product. We have partnered with Allianz – one of the leading aviation insurers – to bring enhanced flying experiences to pilots and sell instant drone insurance anytime, anywhere. What makes our work different is that we use our analysis to produce a unique, innovative and creative output – a single risk metric that represents the risk of any single drone flight, anywhere in the world.

Creative Execution

We have partnered with Allianz – one of the leading aviation insurers – to launch our first consumer product. It brings enhanced flying experiences to pilots and allows Allianz to sell instant drone insurance anytime, anywhere. Our data and insights are surfaced in a beautiful and simple experience. The mobile app provides pilots with a map that explains their risk environment in real time. We give them a large flight zone and identify hazards within that local environment – from buildings to population density and hyper-local weather. This guidance is coupled with our ‘insure now’ offering – an offer to buy a completely customised insurance policy. With one click, operators are insured for 60 minutes. It’s that simple. We have reduced insurance premium periods from a year down to a single flight, allowing us to customise the price and type of insurance we can offer. We collect huge amounts of flight data and claims data, which we feed back into the app, so our algorithms can get significantly more intelligent over time.

We have secured a partnership with one of the leading aviation insurers – Allianz – to bring instant drone insurance anytime, anywhere. The benefits are wide-ranging: 1. As we can identify high- and low-risk flights, we will offer the most price-competitive insurance for drones, globally. 2. As we insure per flight not per year, we can provide completely customised policies. 3. With our risk intelligence service, we allow pilots to fly safer, therefore reducing claims. We are solving problems for the drone industry, but we are just getting started. Our vision is to apply our data analytics techniques and fundamental technologies to the automotive world, pioneering data-driven risk insurance for the autonomous future. On this journey so far, our company has raised £500,000 from a range of investors this year and won three technology grants from Innovate UK alongside a grant from the Ordnance Survey, the UK’s leading mapping service.

We collect a lot of data. We know if the operator is human or software. What kinds of flights, how many, how safe they are. We collect data about the drone itself – weight, speed, operating height. What happens if it lands on someone. Details about your environment. Are you flying near a school, airport or prison? What are the hyper-local weather conditions? Will they change in the next few minutes? Our proprietary algorithm can then analyse your flight plan and quantify the operator’s risk. That’s our unique output – we are able to interpret the data and synthesise it into a single risk metric, a scale to measure the risk of any single drone flight, anywhere in the world. Every experience on our app, and every insurance purchase, is personalised to the user, drone, time and place.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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