THE WORLD THROUGH DIFFERENT EYES
Title | THE WORLD THROUGH DIFFERENT EYES |
Brand | DEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V. |
Product/Service | APP |
Category |
A04. Virtual Reality Experience |
Entrant
|
DENKWERK Cologne, GERMANY
|
Idea Creation
|
DENKWERK Cologne, GERMANY
|
Production
|
DENKWERK Cologne, GERMANY
|
Credits
Alina Schlaier |
denkwerk GmbH |
Creative Director |
Raphael Ferraz |
denkwerk GmbH |
Art Director |
Josefine Leonhardt |
denkwerk GmbH |
UX Designerin |
Gregor Kuschmirz |
denkwerk GmbH |
Motion Director |
Alexander Mitzkus |
denkwerk GmbH |
Motion Design |
Corinna Voss |
denkwerk GmbH |
Editor |
Ulrike Stemmer |
denkwerk GmbH |
Strategic Planner |
Marcel Nürnberger |
denkwerk GmbH |
Project Manager |
The Campaign
We took four synesthetes’ perceptions and translated them into digital and virtual space. Our website and VR app show synesthesia in a playful, moving, intuitive and immersive way – for everyone.
Creative Execution
To open people’s eyes to this phenomenon, we made synesthesia visible through the eyes of those affected by it. For this, we took the perceptions of Molly, Ina, Silja and Leonore and translated them into digital and virtual space. All so we could raise awareness in a playful, moving, intuitive and immersive way – via a synesthetically designed platform and VR app. In short: by creating a synesthetic experience with lasting fascination.
By creating the True Colors app, we made it possible for everyone to understand what synesthesia is and how synesthetes see the world.
A child who can’t really express himself yet – but sees something beautiful when he hears a specific sound. He tries to recreate the sound again and again – for the beautiful experience, not because he’s autistic. But autism and similar misdiagnoses are often the result, because parents, caregivers, teachers and even physicians are not really familiar with this phenomenon. The consequences for a child? Devastating. Raising awareness is the most important mission of the “Deutschen Synästhesie Gesellschaft” – and for this, they needed a little support.