IN THE HEART OF THE BATTLE 360°

ClientUBISOFT
Category A05. 360° Videos
TitleIN THE HEART OF THE BATTLE 360°
Product/ServiceFOR HONOR
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Idea Creation 2 UBISOFT Paris, FRANCE
Production UNIT IMAGE Paris, FRANCE
Production 2 SCHMOOZE Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Patrice Dumas DDB Paris Head of Copy
Quentin Moenne Loccoz DDB Paris TV Producer
Vincent Léorat DDB Paris Vice-President
Marie-Elise Archambaud DDB Paris Account Manager
Laetitia de Camas DDB Paris Account Supervisor

The Campaign

We created “In The Heart of The Battle”, an immersive 360 VR experience that plunges the viewer directly on the battlefield. We follow a Knight as he fights through swarms of enemies. It’s a disorienting and chaotic experience, true to the feeling of a real battlefield. There is nothing beautiful here : swords clash, fire rains from the sky and blood is shed. Throughout the experience, a voiceover which is an ode to Honor serves as a counterpoint to the chaos on the battlefield.

Creative Execution

We wanted to show the rawness and brutality of a battlefield and make the gamers feel there. Rendered in 8K and seen in the Oculus Rift, the experience is mesmerizing: from the blood trickling down in the puddles of water on the ground, to the fire arrows raining from the sky and the incredibly realistic sunts, the film is a true rendition of the game’s warrior spirit.

In the heart of the Battle 360 was experienced more than 15 million times.

We were addressing a target that is not easy to please – hardcore gamers that were fans of Game of Thrones and Vikings, who have very high standards. Instead of selling them an advertising promise, we wanted to immerse them directly in the heart of the battle and let them judge for themselves how amazing the experience of playing For Honor is. We also knew that a simple film won’t be enough to convince them, so we opted for an immersive VR experience.