Title Brand Product / Service Entrant Company Location Production Location Award
A01 Activation by Location
4MATIC ADAPTIVE BOOK
MERCEDES-BENZ / 4MATIC
GRUPPO RONCAGLIA Rome ITALY
PAY-AS-YOU-FLY DRONE INSURANCE
FLOCK / FLOCK
R/GA LONDON UNITED KINGDOM
OFFICIAL GORILLAZ APP
GORILLAZ / HUMANZ (5TH ALBUM BY GORILLAZ)
B-REEL London UNITED KINGDOM B-REEL London UNITED KINGDOM
Grand Prix
A02 Activation by Proximity
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM
A03 Augmented Mobile Experience
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Silver
ROBOTIC CAMERAS CAPTURE FAN EMOTIONS AT LIVE EVENTS
SNAPTIVITY / SNAPTIVITY
R/GA LONDON UNITED KINGDOM
DEMOCRARTISATION. THE LARGEST VIRTUAL ART EXHIBITION OF ALL TIME
MUSEUM OF CONTEMPORARY ART BELGRADE / MUSEUM OF CONTEMPORARY ART BELGRADE
McCANN BELGRADE SERBIA
EXHIBITION STOCKHOLM
ADOBE / ADOBE
SPOTLIGHT PR Stockholm SWEDEN ACCOMPLICE Stockholm SWEDEN
DESPERADOS AUGMENTED EDITION
DESPERADOS / BEER / DESPERADOS AUGMENTED EDITION
MNSTR Paris FRANCE MNSTR Paris FRANCE
IKEA PLACE
IKEA / IKEA PLACE
NORGRAM Copenhagen DENMARK NORGRAM Copenhagen / SPACE10 Copenhagen DENMARK
Bronze
A04 Virtual Reality Experience
DESPERADOS AUGMENTED EDITION
DESPERADOS / BEER / DESPERADOS AUGMENTED EDITION
MNSTR Paris FRANCE MNSTR Paris FRANCE
A05 360° Videos
HAMLET360
JÓZSEF KATONA THEATRE / A UNIQUE PERFORMANCE ON THE NIGHT OF THE THEATRES
REPUBLIC GROUP Budapest HUNGARY REPUBLIC GROUP Budapest HUNGARY
A06 Networked / Connected Mobile Technology
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM
A08 Wearable Technology
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM
A09 Data / Insight
4MATIC ADAPTIVE BOOK
MERCEDES-BENZ / 4MATIC
GRUPPO RONCAGLIA Rome ITALY
Bronze
PAY-AS-YOU-FLY DRONE INSURANCE
FLOCK / FLOCK
R/GA LONDON UNITED KINGDOM
THE SOUNDBOOK APP
NORDSÜD PUBLISHING HOUSE / APP
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
A10 Innovative Technology
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Short List
ROBOTIC CAMERAS CAPTURE FAN EMOTIONS AT LIVE EVENTS
SNAPTIVITY / SNAPTIVITY
R/GA LONDON UNITED KINGDOM
THE SOUNDBOOK APP
NORDSÜD PUBLISHING HOUSE / APP
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
B01 Mobile Websites
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM
PLAYING WITH FIRE
IF INSURANCE / IF INSURANCE
ANORAK Oslo NORWAY
Short List
WE’RE MOVING WHATSAPP
ABN AMRO / MORTGAGE
CODE D'AZUR Amsterdam THE NETHERLANDS
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS Moscow RUSSIA
Short List
1 MB CAMPAIGN
SKYLINK / HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS Moscow RUSSIA
Bronze
SAFEST ROUTE
GROUPAMA / GROUPAMA
GROUPAMA Paris FRANCE PRODIGIOUS Paris FRANCE
Short List
C01 Mobile Apps
MOUTHFULNESS
DOLLY DIMPLE`S / PIZZA RESTURANT
ANORAK Oslo NORWAY
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Gold
PAY-AS-YOU-FLY DRONE INSURANCE
FLOCK / FLOCK
R/GA LONDON UNITED KINGDOM
LET´S TALK
CLOETTA / LÄKEROL
KING Stockholm SWEDEN B-REEL Stockholm SWEDEN
THE SOUNDBOOK APP
NORDSÜD PUBLISHING HOUSE / APP
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Bronze
MY VOICE
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NEMO / MY VOICE APP
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP Milan ITALY
IKEA PLACE
IKEA / IKEA PLACE
NORGRAM Copenhagen DENMARK NORGRAM Copenhagen / SPACE10 Copenhagen DENMARK
Short List
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS WEFILM Amsterdam / ROBOT KITTEN Hilversum THE NETHERLANDS
Short List
YAPI KREDI MOBILE – TOUCH ONE SCREEN EXPERIENCE
YAPI KREDI / BANKING
ZER Istanbul TURKEY ZER Istanbul TURKEY
D01 Social for Mobile
NETFLIX, REINVENT YOUR STORIES
NETFLIX / SERIES
MNSTR Paris FRANCE MNSTR Paris FRANCE
SNAP' EYES BY IBIS
ACCORHOTELS / IBIS HOTELS / IBIS BUDGET / IBIS STYLES
MRM//McCANN PARIS FRANCE MRM//McCANN PARIS FRANCE
#MYNEOLABEL
ADIDAS / ADIDAS NEO
IRIS London UNITED KINGDOM SKUNK LONDON / FRAMESTORE London UNITED KINGDOM
Gold
E01 Mobile Games
TOUR DE TECH
BRAINTREE / BRAINTREE SOFTWARE SERVICES
HAVAS MEDIA London UNITED KINGDOM
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS Moscow RUSSIA
Short List
EVIL ZERO
DEUTSCHE ASSET MANAGEMENT INTERNATIONAL GMBH / DWS INVESTMENTS
HAVAS DÜSSELDORF GERMANY HAVAS DÜSSELDORF GERMANY
F01 Mobile Advertising
AVIS YANDEX NAVIGATION
OTOKOC OTOMOTIV - AVIS / AVIS
ZER Istanbul TURKEY ZER Istanbul TURKEY
G01 Integrated Mobile Campaigns
PLAYING WITH FIRE
IF INSURANCE / IF INSURANCE
ANORAK Oslo NORWAY
TELE2 SUPER SUPER SUPER SELFIE
TELE 2 / DATA
CODE D'AZUR Amsterdam THE NETHERLANDS
OFFICIAL GORILLAZ APP
GORILLAZ / HUMANZ (5TH ALBUM BY GORILLAZ)
B-REEL London UNITED KINGDOM B-REEL London UNITED KINGDOM
Short List
NETFLIX, REINVENT YOUR STORIES
NETFLIX / SERIES
MNSTR Paris FRANCE MNSTR Paris FRANCE
A PHONE CALL TO HAMAR
NORSK TIPPING / NORSK TIPPING
PER HøJ Oslo NORWAY PER HøJ Oslo / ANIMASJONS DEPARTEMENTET Oslo NORWAY
Short List
G02 Cross Device Campaign
MY VOICE
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NEMO / MY VOICE APP
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP Milan ITALY
G03 Messaging Campaign
CARTEL COM
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE STUDIO 5 Paris FRANCE
Short List