Demo Film

Presentation Image

Title	MADE IN FUKUSHIMA
Brand	METER GROUP
Product/Service	ENVIRONMENTAL TECHNOLOGY
Category	B03. Print & Publishing
Entrant	SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation	SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation 2	UNIVERSITY OF TOKYO, JAPAN
Idea Creation 3	FUKUSHIMA SAISEI Tokyo, JAPAN
Idea Creation 4	METER GROUP Pullman, USA
PR	SERVICEPLAN GERMANY Munich, GERMANY
Production	ALBERT COON Munich, GERMANY
Production 2	SAS - SHOOT IN JAPAN Tokyo, JAPAN
Production 3	NICK FRANK Munich, GERMANY
Additional Company	MOBY DIGG Munich, GERMANY

Name	Company	Position
Alexander Schill	SERVICEPLAN GERMANY	Global Chief Creative Officer
Dr. Colin Campbell	METER Group	VP Environment
Christian Hertel	METER Group	VP Marketing
Scott Campbell	METER Group	CEO
Dr. Masaru Mizoguchi	The University of Tokyo / Fukushima Saisei	Head of Global Agricultural Sciences / Director
Yoichi Tao	Fukushima Saisei	President
Kirsten Ralph	Marketing Manager	METER Group
Julia Mumford	METER Group	Marketing Manager
Kersten Campbell	METER Group	Marketing
Franz Röppischer	SERVICEPLAN GERMANY	Creative Director
Lorenz Langgartner	SERVICEPLAN GERMANY	Creative Director
Saurabh Kakade	SERVICEPLAN GERMANY	Creative Producer
Eduardo Alvarez	SERVICEPLAN GERMANY	Art Director
Carolina Soto	SERVICEPLAN GERMANY	Junior Copywriter
Robert Kaminski	SERVICEPLAN GERMANY	Head of Print Production
Nick Frank	Nick Frank	Photographer
Gabriela Baka	Moby Digg GmbH	Lead Designer
Sebastian Haiss	Moby Digg GmbH	Information Designer
Ricardo Abbaszadeh	Moby Digg GmbH	Designer
Maximilian Heitsch	Moby Digg GmbH	Managing Director
Quentin Lichtblau	Freelance	Writer
Yuta Matthew Kato	SAS - Shoot in Japan	Producer
Rumi Tominaga	Freelance	Producer
Ivan Kovac	Freelance	Cinematographer
Johannes Maierbacher	Albert Coon	Producer
Andreas Wolf	Albert Coon	Director Of Photography

Tell the jury about the art direction.

The art direction combines traditional Japanese methods with modern design. It was developed at the intersection of science and information design, to translate complex data into understandable information. The photography was spread across page borders to let the reader experience the book as a journey. The paper was produced together with Japanese and international paper production specialists, to contain a visible part of rice straw without distracting from the information and photography. Pages with photo sequences from Fukushima were bound using Japanese binding, which creates ‘inside pages’. These were used to show the radiation at the locations the photos were taken.