Title |
Brand |
Product / Service |
Entrant Company |
Location |
Media Placement |
Location |
Award |
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL) |
OGILVY GERMANY Frankfurt |
GERMANY |
|
|
Short List |
A05 Media / Entertainment
|
THE CANCER COVER
KK / KK MAGAZINE |
TRY REKLAME Oslo |
NORWAY |
TRY OPT Oslo |
NORWAY |
Short List |
THE LAST EVER ISSUE
GAZETA.PL, BNP PARIBAS, MASTERCARD / THE LAST EVER ISSUE |
WAVEMAKER Warsaw |
POLAND |
WAVEMAKER Warsaw |
POLAND |
Short List |
A07 Not-for-profit / Charity / Governemt
|
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID |
TRY REKLAME Oslo |
NORWAY |
TRY OPT Oslo |
NORWAY |
Short List |
LET WHAT'S INSIDE OUT
CALM (CAMPAIGN AGAINST LIVING MISERABLY) / CHARITY |
HAVAS LONDON |
UNITED KINGDOM |
HAVAS MEDIA London |
UNITED KINGDOM |
Short List |
B01 Use of TV & Other Screens
|
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE / CHARITY |
CLM BBDO Paris |
FRANCE |
TF1 Boulogne-Billancourt |
FRANCE |
Short List |
FINISH 'KADIN' INTEGRATION
RECKITT BENCKISER- FINISH / FINISH QUANTUM |
RECKITT BENCKISER İstanbul |
TURKEY |
HAVAS ISTANBUL Istanbul |
TURKEY |
Short List |
B03 Use of Print / Outdoor
|
THE CANCER COVER
KK / KK MAGAZINE |
TRY REKLAME Oslo |
NORWAY |
TRY OPT Oslo |
NORWAY |
Short List |
THE NON-ISSUE
L'ORÉAL PARIS / AGE PERFECT |
McCANN PARIS |
FRANCE |
CONDÉ NAST INTERNATIONAL London |
UNITED KINGDOM |
Short List |
I (DIS)OWN MY CHILD
‘DA SE ZNA’ LGBT+NGO / ‘DA SE ZNA’ LGBT+NGO |
McCANN BELGRADE |
SERBIA |
UM Belgrade |
SERBIA |
Short List |
THE CAR KEY TO PUBLIC TRANSPORT
BRUSSELS PUBLIC TRANSPORT / BRUSSELS PUBLIC TRANSPORT |
MORTIERBRIGADE Brussels |
BELGIUM |
INITIATIVE MEDIA Hoeilaart |
BELGIUM |
Short List |
#FRANCEACCESSIBLE
FRANCE HANDICAP APF / Handicap accessibility awareness |
APF FRANCE HANDICAP Paris |
FRANCE |
BRAND STATION Paris |
FRANCE |
Short List |
B04 Use of Ambient Media: Small Scale
|
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU |
MARCEL Paris |
FRANCE |
BLUE 449 Paris |
FRANCE |
Short List |
GLASSES OF DROUGHT
FINISH / RECKITT BENCKISER / FINISH QUANTUM |
RECKITT BENCKISER İstanbul |
TURKEY |
|
|
Short List |
B05 Use of Ambient Media: Large Scale
|
THE DEATH OF THE PALM
UN ENVIRONMENT PROTECTION/GRID-WARSAW CENTRE / UN WORLD ENVIRONMENT DAY |
SYRENA COMMUNICATIONS Warsaw |
POLAND |
SYRENA COMMUNICATIONS Warsaw |
POLAND |
Short List |
KOSHOGO
KLOOP / NEWS MEDIA |
LEO BURNETT MOSCOW |
RUSSIA |
|
|
Short List |
B06 Use of Events / Stunts
|
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU |
MARCEL Paris |
FRANCE |
BLUE 449 Paris |
FRANCE |
Short List |
CASH EPILEPSY
FONDATION FRANÇAISE POUR LA RECHERCHE SUR L'EPILEPSIE / ORGANIZATION DEDICATED TO EPILEPSY RESEARCH |
SERVICEPLAN HEALTH FRANCE Paris |
FRANCE |
SERVICEPLAN HEALTH FRANCE Paris |
FRANCE |
Short List |
B07 Use of Digital Platforms
|
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER |
GRABARZ & PARTNER Hamburg |
GERMANY |
|
|
Short List |
B09 Use of Social Platforms
|
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL) |
OGILVY GERMANY Frankfurt |
GERMANY |
|
|
Short List |
REFURBISHED TWEETS
BACK MARKET / BACK MARKET |
BETC Paris |
FRANCE |
BETC Paris |
FRANCE |
Short List |
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES |
BBDO Düsseldorf |
GERMANY |
FUSE Düsseldorf |
GERMANY |
Short List |
RAGING BANNERS
VOO TELECOM / FASTEST INTERNET |
HAPPINESS BRUSSELS / AN FCB ALLIANCE |
BELGIUM |
|
|
Short List |
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID |
TRY REKLAME Oslo |
NORWAY |
TRY OPT Oslo |
NORWAY |
Short List |
C03 Data Driven Targeting
|
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID |
TRY REKLAME Oslo |
NORWAY |
TRY OPT Oslo |
NORWAY |
Short List |
D01 Use of Brand or Product Integration into a Programme or Platform
|
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE / CHARITY |
CLM BBDO Paris |
FRANCE |
TF1 Boulogne-Billancourt |
FRANCE |
Short List |
FINISH KADIN SERIES INTEGRATION CAMPAIGN
FINISH / RECKITT BENCKISER / DISHWASHING DETERGENT |
HAVAS MEDIA TURKEY Istanbul |
TURKEY |
HAVAS MEDIA TURKEY Istanbul |
TURKEY |
Short List |
THE NON-ISSUE
L'ORÉAL PARIS / AGE PERFECT |
McCANN PARIS |
FRANCE |
CONDÉ NAST INTERNATIONAL London |
UNITED KINGDOM |
Short List |
D02 Use of Branded Content created for Digital or Social
|
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S |
SERVICEPLAN GERMANY Munich |
GERMANY |
SERVICEPLAN GERMANY Munich |
GERMANY |
Short List |
THE ARRIVALS
SAS / SAS |
&CO Copenhagen |
DENMARK |
MINDSHARE Copenhagen |
DENMARK |
Short List |
E01 Use of Integrated Media
|
WE ARE SIBERIA
S7 AIRLINES / S7 AIRLINES |
TUTKOVBUDKOV Volgograd |
RUSSIA |
TUTKOVBUDKOV Volgograd |
RUSSIA |
Short List |
AWESOME WEEK
WARNER BROS. / THE LEGO MOVIE 2 |
PHD London |
UNITED KINGDOM |
PHD London |
UNITED KINGDOM |
Short List |
F01 Excellence in Media Insights & Strategy
|
GREEN DAWN
UBISOFT / THE DIVISION 2 |
DDB PARIS |
FRANCE |
|
|
Short List |
F03 Excellence in Media Execution
|
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE / CHARITY |
CLM BBDO Paris |
FRANCE |
TF1 Boulogne-Billancourt |
FRANCE |
Short List |
THE CANCER COVER
KK / KK MAGAZINE |
TRY REKLAME Oslo |
NORWAY |
TRY OPT Oslo |
NORWAY |
Short List |
G02 Challenger Brand
|
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU |
MARCEL Paris |
FRANCE |
BLUE 449 Paris |
FRANCE |
Short List |
G04 Social Behaviour & Cultural Insight
|
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET) |
SERVICEPLAN GERMANY Munich |
GERMANY |
MEDIAPLUS Munich |
GERMANY |
Short List |
FORTE FEMME
FORTE BANK / BANKING SERVICES |
VOSKHOD Ekaterinburg |
RUSSIA |
KOMBINAT Almaty |
KAZAKHSTAN |
Short List |
LOFI BEATS SUICIDE
VICE UK / VICE UK |
McCANN LONDON |
UNITED KINGDOM |
VICE London |
UNITED KINGDOM |
Short List |
KOSHOGO
KLOOP / NEWS MEDIA |
LEO BURNETT MOSCOW |
RUSSIA |
|
|
Short List |
G05 Breakthrough on a Budget
|
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY |
MULLENLOWE ISTANBUL |
TURKEY |
MULLENLOWE ISTANBUL |
TURKEY |
Short List |
THE NOT BIG MACS
BURGER KING / HAMBURGER |
INGO Stockholm |
SWEDEN |
|
|
Short List |
LET WHAT'S INSIDE OUT
CALM (CAMPAIGN AGAINST LIVING MISERABLY) / CHARITY |
HAVAS LONDON |
UNITED KINGDOM |
HAVAS MEDIA London |
UNITED KINGDOM |
Short List |
KOSHOGO
KLOOP / NEWS MEDIA |
LEO BURNETT MOSCOW |
RUSSIA |
|
|
Short List |