• A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• NO NEED TO FLY – AROUND THE WORLD IN GERMANY
  DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
  OGILVY GERMANY Frankfurt
  GERMANY
  Short List

• A05 Media / Entertainment
• THE CANCER COVER
  KK / KK MAGAZINE
  TRY REKLAME Oslo
  NORWAY
  TRY OPT Oslo
  NORWAY
  Short List
• THE LAST EVER ISSUE
  GAZETA.PL, BNP PARIBAS, MASTERCARD / THE LAST EVER ISSUE
  WAVEMAKER Warsaw
  POLAND
  WAVEMAKER Warsaw
  POLAND
  Short List

• A07 Not-for-profit / Charity / Governemt
• 422 LIFESAVING FACEBOOK FILMS
  NORWEGIAN RED CROSS / FIRST AID
  TRY REKLAME Oslo
  NORWAY
  TRY OPT Oslo
  NORWAY
  Short List
• LET WHAT'S INSIDE OUT
  CALM (CAMPAIGN AGAINST LIVING MISERABLY) / CHARITY
  HAVAS LONDON
  UNITED KINGDOM
  HAVAS MEDIA London
  UNITED KINGDOM
  Short List

• B01 Use of TV & Other Screens
• FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
  FONDATION POUR LA RECHECHE MÉDICALE / CHARITY
  CLM BBDO Paris
  FRANCE
  TF1 Boulogne-Billancourt
  FRANCE
  Short List
• FINISH 'KADIN' INTEGRATION
  RECKITT BENCKISER- FINISH / FINISH QUANTUM
  RECKITT BENCKISER İstanbul
  TURKEY
  HAVAS ISTANBUL Istanbul
  TURKEY
  Short List

• B03 Use of Print / Outdoor
• THE CANCER COVER
  KK / KK MAGAZINE
  TRY REKLAME Oslo
  NORWAY
  TRY OPT Oslo
  NORWAY
  Short List
• THE NON-ISSUE
  L'ORÉAL PARIS / AGE PERFECT
  McCANN PARIS
  FRANCE
  CONDÉ NAST INTERNATIONAL London
  UNITED KINGDOM
  Short List
• I (DIS)OWN MY CHILD
  ‘DA SE ZNA’ LGBT+NGO / ‘DA SE ZNA’ LGBT+NGO
  McCANN BELGRADE
  SERBIA
  UM Belgrade
  SERBIA
  Short List
• THE CAR KEY TO PUBLIC TRANSPORT
  BRUSSELS PUBLIC TRANSPORT / BRUSSELS PUBLIC TRANSPORT
  MORTIERBRIGADE Brussels
  BELGIUM
  INITIATIVE MEDIA Hoeilaart
  BELGIUM
  Short List
• #FRANCEACCESSIBLE
  FRANCE HANDICAP APF / Handicap accessibility awareness
  APF FRANCE HANDICAP Paris
  FRANCE
  BRAND STATION Paris
  FRANCE
  Short List

• B04 Use of Ambient Media: Small Scale
• SOUVENIRS DE PARIS
  CENTRE POMPIDOU / CENTRE POMPIDOU
  MARCEL Paris
  FRANCE
  BLUE 449 Paris
  FRANCE
  Short List
• GLASSES OF DROUGHT
  FINISH / RECKITT BENCKISER / FINISH QUANTUM
  RECKITT BENCKISER İstanbul
  TURKEY
  Short List

• B05 Use of Ambient Media: Large Scale
• THE DEATH OF THE PALM
  UN ENVIRONMENT PROTECTION/GRID-WARSAW CENTRE / UN WORLD ENVIRONMENT DAY
  SYRENA COMMUNICATIONS Warsaw
  POLAND
  SYRENA COMMUNICATIONS Warsaw
  POLAND
  Short List
• KOSHOGO
  KLOOP / NEWS MEDIA
  LEO BURNETT MOSCOW
  RUSSIA
  Short List

• B06 Use of Events / Stunts
• SOUVENIRS DE PARIS
  CENTRE POMPIDOU / CENTRE POMPIDOU
  MARCEL Paris
  FRANCE
  BLUE 449 Paris
  FRANCE
  Short List
• CASH EPILEPSY
  FONDATION FRANÇAISE POUR LA RECHERCHE SUR L'EPILEPSIE / ORGANIZATION DEDICATED TO EPILEPSY RESEARCH
  SERVICEPLAN HEALTH FRANCE Paris
  FRANCE
  SERVICEPLAN HEALTH FRANCE Paris
  FRANCE
  Short List

• B07 Use of Digital Platforms
• BLACK FRIDAY WHOPPER SHOPPER
  BURGER KING CORPORATION / WHOPPER
  GRABARZ & PARTNER Hamburg
  GERMANY
  Short List

• B09 Use of Social Platforms
• NO NEED TO FLY – AROUND THE WORLD IN GERMANY
  DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
  OGILVY GERMANY Frankfurt
  GERMANY
  Short List
• REFURBISHED TWEETS
  BACK MARKET / BACK MARKET
  BETC Paris
  FRANCE
  BETC Paris
  FRANCE
  Short List
• LIFE LOLLI
  KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
  BBDO Düsseldorf
  GERMANY
  FUSE Düsseldorf
  GERMANY
  Short List
• RAGING BANNERS
  VOO TELECOM / FASTEST INTERNET
  HAPPINESS BRUSSELS / AN FCB ALLIANCE
  BELGIUM
  Short List
• 422 LIFESAVING FACEBOOK FILMS
  NORWEGIAN RED CROSS / FIRST AID
  TRY REKLAME Oslo
  NORWAY
  TRY OPT Oslo
  NORWAY
  Short List

• C03 Data Driven Targeting
• 422 LIFESAVING FACEBOOK FILMS
  NORWEGIAN RED CROSS / FIRST AID
  TRY REKLAME Oslo
  NORWAY
  TRY OPT Oslo
  NORWAY
  Short List

• D01 Use of Brand or Product Integration into a Programme or Platform
• FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
  FONDATION POUR LA RECHECHE MÉDICALE / CHARITY
  CLM BBDO Paris
  FRANCE
  TF1 Boulogne-Billancourt
  FRANCE
  Short List
• FINISH KADIN SERIES INTEGRATION CAMPAIGN
  FINISH / RECKITT BENCKISER / DISHWASHING DETERGENT
  HAVAS MEDIA TURKEY Istanbul
  TURKEY
  HAVAS MEDIA TURKEY Istanbul
  TURKEY
  Short List
• THE NON-ISSUE
  L'ORÉAL PARIS / AGE PERFECT
  McCANN PARIS
  FRANCE
  CONDÉ NAST INTERNATIONAL London
  UNITED KINGDOM
  Short List

• D02 Use of Branded Content created for Digital or Social
• HEROES OF THE NIGHT
  ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
  SERVICEPLAN GERMANY Munich
  GERMANY
  SERVICEPLAN GERMANY Munich
  GERMANY
  Short List
• THE ARRIVALS
  SAS / SAS
  &CO Copenhagen
  DENMARK
  MINDSHARE Copenhagen
  DENMARK
  Short List

• E01 Use of Integrated Media
• WE ARE SIBERIA
  S7 AIRLINES / S7 AIRLINES
  TUTKOVBUDKOV Volgograd
  RUSSIA
  TUTKOVBUDKOV Volgograd
  RUSSIA
  Short List
• AWESOME WEEK
  WARNER BROS. / THE LEGO MOVIE 2
  PHD London
  UNITED KINGDOM
  PHD London
  UNITED KINGDOM
  Short List

• F01 Excellence in Media Insights & Strategy
• GREEN DAWN
  UBISOFT / THE DIVISION 2
  DDB PARIS
  FRANCE
  Short List

• F03 Excellence in Media Execution
• FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
  FONDATION POUR LA RECHECHE MÉDICALE / CHARITY
  CLM BBDO Paris
  FRANCE
  TF1 Boulogne-Billancourt
  FRANCE
  Short List
• THE CANCER COVER
  KK / KK MAGAZINE
  TRY REKLAME Oslo
  NORWAY
  TRY OPT Oslo
  NORWAY
  Short List

• G02 Challenger Brand
• SOUVENIRS DE PARIS
  CENTRE POMPIDOU / CENTRE POMPIDOU
  MARCEL Paris
  FRANCE
  BLUE 449 Paris
  FRANCE
  Short List

• G04 Social Behaviour & Cultural Insight
• MIND THE GAP
  BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
  SERVICEPLAN GERMANY Munich
  GERMANY
  MEDIAPLUS Munich
  GERMANY
  Short List
• FORTE FEMME
  FORTE BANK / BANKING SERVICES
  VOSKHOD Ekaterinburg
  RUSSIA
  KOMBINAT Almaty
  KAZAKHSTAN
  Short List
• LOFI BEATS SUICIDE
  VICE UK / VICE UK
  McCANN LONDON
  UNITED KINGDOM
  VICE London
  UNITED KINGDOM
  Short List
• KOSHOGO
  KLOOP / NEWS MEDIA
  LEO BURNETT MOSCOW
  RUSSIA
  Short List

• G05 Breakthrough on a Budget
• RED RIBBONS PROJECT
  KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
  MULLENLOWE ISTANBUL
  TURKEY
  MULLENLOWE ISTANBUL
  TURKEY
  Short List
• THE NOT BIG MACS
  BURGER KING / HAMBURGER
  INGO Stockholm
  SWEDEN
  Short List
• LET WHAT'S INSIDE OUT
  CALM (CAMPAIGN AGAINST LIVING MISERABLY) / CHARITY
  HAVAS LONDON
  UNITED KINGDOM
  HAVAS MEDIA London
  UNITED KINGDOM
  Short List
• KOSHOGO
  KLOOP / NEWS MEDIA
  LEO BURNETT MOSCOW
  RUSSIA
  Short List