Title	VIVA LA VULVA
Brand	ESSITY
Category	B01. Brand-led Education & Awareness
Product/Service	LIBRESSE/BODYFORM
Entrant	AMVBBDO London, UNITED KINGDOM
Idea Creation	AMVBBDO London, UNITED KINGDOM
Media Placement	ZENITH London, UNITED KINGDOM
PR	KETCHUM London, UNITED KINGDOM
Production	SOMESUCH London, UNITED KINGDOM
Production 2	TRIM EDITING London, UNITED KINGDOM
Production 3	750MPH London, UNITED KINGDOM
Production 4	TIME BASED ARTS London, UNITED KINGDOM

Name	Company	Position
Paul Brazier	AMVBBDO	Chief Creative Officer
Alex Grieve	AMVBBDO	Executive Creative Director
Adrian Rossi	AMVBBDO	Executive Creative Director
Toby Allen	AMVBBDO	Creative Partner
Jim Hilson	AMVBBDO	Creative Partner
Diego Cardoso de Oliveira	AMVBBDO	Art Director
Caio Giannella	AMVBBDO	Writer
Edwina Dennison	AMVBBDO	Agency Producer
Mario Kerkstra	AMVBBDO	Designer
Kim Gehrig	Somesuch & Co	Director
Lee Groombridge	Somesuch & Co	Producer
Seth Wilson	Somesuch & Co	Executive Producer
Deepa Keshvala	Somesuch & Co	DOP Lighting Cameraman
Elise Butt	Trim Editing	Editor
Sam Ashwell	750mph	Sound Engineer
Peter Raeburn	Soundtree Music	Music

Write a short summary of what happens in the film

Viva La Vulva is a love song to a part of us that doesn’t get enough love. Set to the iconic track ‘Take Yo’ Praise’ by Camille Yarbrough, it’s a lip-sync music video with a twist, featuring hundreds of vulvas of every shape and colour, all singing loud and proud to the equally diverse women who love them back. The film subverts multiple taboos around the vulva on the way: celebrating conch shells, messy oysters, juicy fruits, embracing the much-shamed camel-toe, and even Barbie makes a cameo, outraged she doesn’t have a vulva. The film ends on behind the scene interviews of the cast, opening up about the issue, the shame, the ignorance and reclaiming their bodies.