Title Brand Product / Service Medium Entrant Company Location Award
A01 OTC Medicines
GUARDIUM
RECKITT BENCKISER (GAVISCON) / HEARTBURN TREATMENT
Film: Cinema, TV and Digital Film Content HAVAS LONDON UNITED KINGDOM
GO ON
GAVISCON / HEARTBURN RELIEF
Integrated Campaign HAVAS LONDON UNITED KINGDOM
SOOTHING FAMILIES SINCE 1931
SUDOCREM, TEVA / SUDOCREM
Film Craft: Animation / Visual Effects McCANN HEALTH London UNITED KINGDOM
OUTBREAK
APOTEKET / SWEDISH PHARMACY
Film Craft: Cinematography FORSMAN & BODENFORS Gothenburg SWEDEN
E45 MILLIONS
RECKITT BENCKISER / DERMATOLOGICAL CREAM
Film Craft: Cinematography HAVAS LONDON UNITED KINGDOM
BURANA - HELMETS AGAINST PAIN
ORION PHARMA / PAINKILLER
Outdoor: Ambient NORD DDB Helsinki FINLAND
A02 OTC Applications
SOOTHING FAMILIES SINCE 1931
SUDOCREM, TEVA / SUDOCREM
Film: Cinema, TV and Digital Film Content McCANN HEALTH London UNITED KINGDOM
A03 OTC Products/Devices
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Film: Cinema, TV and Digital Film Content AMVBBDO London UNITED KINGDOM
Short List
DEAR CONDOM
RFSU / RFSU CONDOMS
PR HOUSE OF RADON Stockholm SWEDEN
BABY BLOCKER
SKYN / SKYN CONDOMS
Digital McCANN MANCHESTER UNITED KINGDOM
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Integrated Campaign AMVBBDO London UNITED KINGDOM
Bronze
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
Integrated Campaign McCANN Tel Aviv ISRAEL
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Branded Content & Entertainment: Film, TV and Online Film Content AMVBBDO London UNITED KINGDOM
Short List
A04 Nutraceuticals
MOTHER´S MANUAL
ENFAMIL / CONTINUATION MILK
Brand Experience & Activation ARENA MEDIA Barcelona SPAIN
A05 Health & Wellness Tech
LANE KEEPING BED
FORD OF EUROPE / LANE KEEPING BED
PR GTB London UNITED KINGDOM
DOT TRANSLATE. THE FIRST BRAILLE TRANSLATOR BASED ON AI.
DOT INCORPORATION / DOT TRANSLATE
Digital SERVICEPLAN GERMANY Munich GERMANY
BUTTERFLY COACH - YOUR MOST PERSONAL TRAINER.
BF COACH GMBH & CO. KG / BUTTERFLY COACH
Mobile SERVICEPLAN GERMANY Munich GERMANY
DEALERBOT
RESET / REHABILITATION CENTRE
Mobile HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM
Short List
DOT TRANSLATE. THE FIRST BRAILLE TRANSLATOR BASED ON AI.
DOT INCORPORATION / DOT TRANSLATE
Use of Technology SERVICEPLAN GERMANY Munich GERMANY
Short List
MEMORY LANE
STOCKHOLM EXERGI / MEMORY LANE
Creative Data ACCENTURE INTERACTIVE Stockholm SWEDEN
BUTTERFLY COACH - YOUR MOST PERSONAL TRAINER.
BF COACH GMBH & CO. KG / BUTTERFLY COACH
Digital Craft: User Experience (UX) SERVICEPLAN GERMANY Munich GERMANY
DOT TRANSLATE. THE FIRST BRAILLE TRANSLATOR BASED ON AI.
DOT INCORPORATION / DOT TRANSLATE
Product Innovation SERVICEPLAN GERMANY Munich GERMANY
MADE IN FUKUSHIMA
METER GROUP INC / ENVIRONMENTAL TECHNOLOGY
Product Innovation SERVICEPLAN GERMANY Munich GERMANY
Silver
B01 Brand-led Education & Awareness
SCREEN POLLUTION
MULTIÓPTICAS / MULTIÓPTICAS
Film: Cinema, TV and Digital Film Content LLYC Madrid SPAIN
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Film: Cinema, TV and Digital Film Content AMVBBDO London UNITED KINGDOM
Grand Prix
THE CANCER COVER
KK / KK MAGAZINE
Direct TRY REKLAME Oslo NORWAY
THE CANCER COVER
KK / KK MAGAZINE
Print & Publishing: Standard Print TRY REKLAME Oslo NORWAY
INTERNET'S RESIDENCY EXAM
REGINA MARIA HEALTHCARE NETWORK / PRIVATE HEALTHCARE
Direct McCANN BUCHAREST ROMANIA
THE MISSING PAGE
SAFORELLE / FEMALE ANATOMY AWARENESS CAMPAIGN
PR SERVICEPLAN FRANCE Paris FRANCE
Short List
THE IN-BETWEEN WATER
ALKO / VÄLIVESI – THE IN-BETWEEN WATER
PR ALKO Helsinki FINLAND
LOFI BEATS SUICIDE
VICE UK / VICE UK
Digital McCANN LONDON UNITED KINGDOM
Silver
READ UPRIGHT
KIESER TRAINING / IMAGE
Mobile HEIMAT ZÜRICH SWITZERLAND
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
Use of Technology McCANN HEALTH London UNITED KINGDOM
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Integrated Campaign AMVBBDO London UNITED KINGDOM
Short List
CLEAR
DIAGEO / GUINNESS
Integrated Campaign AMVBBDO London UNITED KINGDOM
Short List
EATMAGINATION
S GROUP / S-MARKET
Integrated Campaign S-GROUP Helsinki FINLAND
WE ARE UNDEFEATABLE
SPORT ENGLAND / SPORT ENGLAND
Film Craft: Use of Music / Sound Design FCB INFERNO London UNITED KINGDOM
ERECTION DAY
ISG INFORMATION CENTRE FOR SEXUALITY AND HEALTH / ERECTILE DYSFUNCTION
Branded Content & Entertainment: Digital & Social HAVAS LIFE BIRD & SCHULTE Freiburg GERMANY
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Branded Content & Entertainment: Film, TV and Online Film Content AMVBBDO London UNITED KINGDOM
Bronze
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
Outdoor: Ambient McCANN HEALTH London UNITED KINGDOM
Short List
MADE IN FUKUSHIMA
METER GROUP / ENVIRONMENTAL TECHNOLOGY
Print & Publishing: Print Collateral SERVICEPLAN GERMANY Munich GERMANY
Gold
ART AGAINST BREAST CANCER
VIRAG JUDIT GALLERY / VIRAG JUDIT GALLERY
Brand Experience & Activation DDB BUDAPEST HUNGARY
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
Brand Experience & Activation McCANN HEALTH London UNITED KINGDOM
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
Product Innovation McCANN Tel Aviv ISRAEL
Gold
B02 Non-profit / Foundation-led Education & Awareness
HELP A SMALL DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN CAMPAIGN
Film: Cinema, TV and Digital Film Content &CO Copenhagen DENMARK
VOICELESS WOMEN
NEW LIVES + 10 NGO'S / INFORMATIVE CAMPAIGN
Film: Cinema, TV and Digital Film Content UITCH ISCRATCH Copenhagen DENMARK
Bronze
THE DEAD END
FONDATION FONDAMENTAL / SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES
Film: Cinema, TV and Digital Film Content SERVICEPLAN HEALTH FRANCE Paris FRANCE
SAVE YOUR FATHER'S DAY
DANISH CANCER SOCIETY / AWARENESS-CAMPAIGN
Direct ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
CARDS OF ACKNOWLEDGEMENT
MISCARRIAGE ASSOCIATION / MISCARRIAGE ASSOCIATION CARDS OF ACKNOWLEDGEMENT
Direct MRM//McCANN London UNITED KINGDOM
CASH EPILEPSY
FONDATION FRANÇAISE POUR LA RECHERCHE SUR L'EPILEPSIE / ORGANIZATION DEDICATED TO EPILEPSY RESEARCH
Direct SERVICEPLAN HEALTH FRANCE Paris FRANCE