2019 Print & Publishing

THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION

Grand Prix
ClientTHE FEMALE COMPANY
Category C02. Publications for Good
TitleTHE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
Product/ServiceTHE TAMPON BOOK
Entrant SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation SCHOLZ & FRIENDS Berlin, GERMANY
Media Placement THE FEMALE COMPANY Stuttgart, GERMANY
PR SCHOLZ & FRIENDS Berlin, GERMANY
Production SCHOLZ & FRIENDS Berlin, GERMANY
Production 2 METAGATE Berlin, GERMANY
Credits
Name Company Position
Matthias Spaetgens Scholz & Friends Berlin GmbH Chief Creative Officer
Oliver Handlos Scholz & Friends Berlin GmbH Executive Creative Director
Robert Krause Scholz & Friends Berlin GmbH Executive Creative Director
Malik Benamara Scholz & Friends Berlin GmbH Creative Director
Sebastian Stelzer Scholz & Friends Berlin GmbH Copywriter
Ilona Hartmann Scholz & Friends Berlin GmbH Copywriter
Ilona Hartmann Scholz & Friends Berlin GmbH Copywriter
Max Marohn Scholz & Friends Berlin GmbH Art Director
Daniel Klessig Scholz & Friends Berlin GmbH Cinematographer
Jan Lagowski Scholz & Friends Berlin GmbH Cinematographer
Kerstin Mende Scholz & Friends Hamburg GmbH Art Buyer
Benito Schumacher Scholz & Friends Berlin GmbH Print Producer
Sarah Dahm Scholz & Friends Berlin GmbH Account Manager
Cedric Soltani Studio Dropped Photographer
Ana Curbelo external Illustrator
Natalie Krzyz external Graphics
Alica Läuger external Illustrator

Cultural / Context information for the jury

Germany has a multi-level value added tax system with goods of daily need taxed at 7% and all other goods – taxed with the maximum VAT rate of 19%. The German VAT system is very complicated and contains numerous exceptions and additional specifications. Goods of high cultural relevance are also taxed at the reduced rate of 7%, which includes books. The rather obscure definition of which goods are to be taxed at which rate makes for some troublesome information and allows deeper insight into German bureaucracy.