• A01 Creative Effectiveness
• BLACK SUPERMARKET
  CARREFOUR / CARREFOUR
  MARCEL Paris
  FRANCE
  Short List

• A02 Creative Effectiveness for Good
• SAVE OUR SPECIES
  LACOSTE / LACOSTE
  BETC Paris
  FRANCE
  Short List

• A04 Collaborative Creative Effectiveness
• BLACK SUPERMARKET
  CARREFOUR / CARREFOUR
  MARCEL Paris
  FRANCE
  Short List

• B01 Local Brand
• BLOCK WISH
  HOK-ELANTO / ALEPA
  HOK-ELANTO Helsinki
  FINLAND
  Short List

• B02 Challenger Brand
• BLOODNORMAL
  ESSITY / BODYFORM/LIBRESSE
  AMVBBDO London
  UNITED KINGDOM
  Short List

• B04 Social Behaviour & Cultural Insight
• LAND OF FREE PRESS
  HELSINGIN SANOMAT / NEWSPAPER
  HELSINGIN SANOMAT Helsinki
  FINLAND
  Short List