REFUGEE

TitleREFUGEE
BrandAL JAZEERA MEDIA NETWORK
Category B03. Print & Publishing
Product/ServiceAL JAZEERA MEDIA NETWORK
Entrant 180 KINGSDAY Amsterdam, THE NETHERLANDS
Idea Creation 180 KINGSDAY Amsterdam, THE NETHERLANDS
Production 180 KINGSDAY Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Kalle Hellzen 180 Kingsday Executive Creative Director
Stephane Lecoq 180 Kingsday Creative Director
Emil Cholich 180 Kingsday Creative
Ben Dodwell 180 Kingsday Brand Director
Alice Anselmi 180 Kingsday Account Director

Cultural / Context information for the jury

Al Jazeera’s global reputation is often that of an “unruly” Middle Eastern regional broadcaster. The reality is that Al Jazeera is a truly global media network, present in 310m household worldwide, with journalists and bureaus on the ground in over 150 countries producing regularly award-winning content and quality investigatory journalism spanning the world. This campaign was designed to highlight not just Al Jazeera’s global footprint and coverage but the perspective and profound parallels that emerge as a result. It was designed to help the reader to see the themes and patterns that emerge, allowing us to understand global events on a profoundly human level. By examining individual stories from across the world we may start to piece together the bigger picture and gain the nuance, context, and breadth so crucial to progress.

Tell the jury about the art direction.

The idea behind the art direction was to keep a journalistic realism and integrity to the whole campaign. We avoided adding any elements that would take us away from the fact-based journalistic approach. Therefore we selected only images shot by photojournalists around the world. These images were not retouched and kept as they were when on publication. By connecting the images from different regions of the world together, we’ve highlighted the human connection and parallels between these events and re-inforced the broader perspective message. The simplicity of the composition with a lot of negative space draws the viewer into the scenes interrupted.