Title | LET'S MAKE WASTE EXTINCT |
Brand | SMURFIT KAPPA GROUP |
Product/Service | BETER PLANET PACKAGING |
Category |
C04. Outdoor |
Entrant
|
IN THE COMPANY OF HUSKIES Dublin, IRELAND
|
Idea Creation
|
IN THE COMPANY OF HUSKIES Dublin, IRELAND
|
Production
|
IN THE COMPANY OF HUSKIES Dublin, IRELAND
|
Production 2
|
TAYLOR JAMES London, UNITED KINGDOM
|
Credits
Damian Hanley |
In the Company of Huskies |
Creative Director |
Nick Kelly |
In the Company of Huskies |
Art Director |
Greg McLoughlin |
In the Company of Huskies |
Copywriter |
Gavin Feiritéar |
In the Company of Huskies |
Designer |
Rohit Verma |
In the Company of Huskies |
Business Director |
Claire Slevin |
In the Company of Huskies |
Account Manager |
Brian Daly |
In the Company of Huskues |
Head of Production |
Cultural / Context information for the jury
Smurfit Kappa has been making cardboard packaging for 80 years. Now that the world has woken up to the damage that plastic is causing, Smurfit Kappa’s paper-based packaging is fully recyclable and sustainable. Their time has come. Paper-based packaging can play a huge role in helping to make waste extinct.
Tell the jury about the illustration.
The message here is - we have a choice – either we let animals become extinct through plastic waste, or we make waste extinct. To make this point we built a huge mass of floating waste in the shape of a whale to underline this choice. Every piece of waste was built separately and placed into a specific area to help make up the shape and features of the whale. We based it exactly on the shape and scale of a blue whale. It was a painstaking process, but worth it.