Title | ARTHUR (MUHAMMAD ALI) |
Brand | THE ALL ENGLAND LAWN AND TENNIS CLUB |
Product/Service | WIMBLEDON |
Category |
B04. Outdoor |
Entrant
|
McCANN LONDON, UNITED KINGDOM
|
Idea Creation
|
McCANN LONDON, UNITED KINGDOM
|
Production
|
CRAFT LONDON, UNITED KINGDOM
|
Credits
Rob Doubal |
McCann London |
Chief Creative Officer, McCann UK, and Co-President |
Laurence Thomson |
McCann London |
Chief Creative Officer, McCann UK, and Co-President |
Rob Webster |
McCann London |
Creative Director |
Alexei Berwitz |
McCann London |
Creative Director |
Matt Searle |
McCann London |
Copywriter |
Olly Wood |
McCann London |
Art Director |
Tommy Smith |
McCann London |
Business Director |
Alice Lindsay |
McCann London |
Account Manager |
Daniela Loccisano |
McCann London |
Project Director |
Theo Izzard-Brown |
McCann London |
Chief Strategy Officer |
Emily Ellis |
McCann London |
Planner |
Dan Howarth |
McCann London |
Head of Art |
Matthew Thomas |
McCann London |
Designer |
Angelika Juszcyk |
McCann London |
Creative Artworker |
Sergio Lopez |
Craft/McCann |
Chief Production Officer EMEA |
Molly Strasser |
Craft/McCann |
Head of Business Affairs |
Sophie Chapman-Andrews |
Craft/McCann |
Head of Integrated Production |
Jonathan Davis |
Craft/McCann |
Executive Producer |
Anna Cartwright |
Craft/McCann |
Agency Producer |
Holly Webster |
Craft/McCann |
Creative Researcher |
Pam Oskam |
Craft/McCann |
Creative Researcher |
Liam White |
Craft/McCann |
Print Producer |
Ashley Glasgow |
Craft/McCann |
Retouching |
Rob McDonald |
Craft/McCann |
Retouching |
Tell the jury about the art direction.
To excite fans ahead of the historic Wimbledon Tennis Championship for 2019, we created three striking posters under the title ‘Some Stories Live Forever’.
Featuring tennis greats Althea Gibson, Arthur Ashe & Martina Navratilova, we seamlessly merged historical Wimbledon news stories with era-defining moments of human endeavour from throughout the 21st century - creating a set of unique and evocative visuals.
The work was brought to life with authentic, hand-letterpressed typography, referencing the design styles of each historical news period; creating a timeless look that was true to each era.