POHJOLA SAIRAALA - THE BARE BONES
Title | POHJOLA SAIRAALA - THE BARE BONES |
Brand | POHJOLA SAIRAALA |
Product/Service | HOSPITAL SERVICE WITH SPORT INJURY FOCUS |
Category |
B04. Outdoor |
Entrant
|
MILTTON Helsinki, FINLAND
|
Idea Creation
|
MILTTON Helsinki, FINLAND
|
Production
|
KOSKI SYVÄRI Helsinki, FINLAND
|
Credits
Joel Lindgren |
Miltton Creative |
Art Director |
Maria Hakala |
Miltton Creative |
Copywriter |
Katja Pietilä-Seppä |
Miltton Creative |
Graphic Designer |
Eija Anteroinen |
Miltton Creative |
Account Director |
Inka Kosonen |
Miltton Creative |
Agency Producer |
Mikko Hakkarainen |
Miltton Creative |
Creative Director |
Tuukka Koski |
Koski Syväri |
Photographer |
Heikki Laine |
Koski Syväri |
Executive Producer |
Karoliina Kauhanen |
Koski Syväri |
Producer |
Karoliina Kasurinen |
Koski Syväri |
Production assistant |
Fatma Bendris |
Koski Syväri |
Make up and Hair |
Melvin Torrens |
Koski Syväri |
1st AC/ stills |
Juho Norokytö |
Koski Syväri |
DIT |
Lauri Tuura |
The Light House |
Gaffer |
Oskari Lehtonen |
The Light House |
Gaffer assistant |
Mauricio Waldo Martinéz |
The Camera house |
Camera assistant |
Kasimir Häiväoja |
FLC Helsinki |
Retouching |
Hanna Heikkilä |
Brink Helsinki |
Post producer |
Matti Kaihola |
Brink Helsinki |
CG Supervisor |
Juuso Kaari |
Brink Helsinki |
Animator |
Petri Falkenberg |
Grade One |
Color Grading |
Tommi Toivonen |
Vild Music |
Sound Design |
Meri Saarikoski |
Toinen PHD |
Client Director |
Sara Jouttijärvi |
Toinen PHD |
Planner |
Otto Riikonen |
Toinen PHD |
Senior Specialist |
Tytti Tyrkkö |
Toinen PHD |
Senior Specialist |
Joonas Seppälä |
Toinen PHD |
Digital Marketing Producer |
Michael O'Shea |
Toinen PHD |
Digital Marketing producer |
Cultural / Context information for the jury
Pohjola Hospital is an orthopaedic hospital for athletes and anyone leading an activate lifestyle.
Tell the jury about the art direction.
Pohjola Hospital is an orthopaedic hospital for athletes and anyone leading an activate lifestyle.
We wanted to focus on the movement. Fractures, sprains or any other sport injuries might stop the movement for a while, but with the right orthopaedic treatment, Pohjola Hospital will get you back on track.
To make the story stick, we gave the audience a reason to look the ad twice — it’s a visual riddle that combines Pohjola Hospital’s orthopaedic expertise and their goal to be the best hospital to treat and recover from sport injuries.