Title | SPREEQUELL CAMPAIGN 2019 |
Brand | SPREEQUELL MINERALBRUNNEN GMBH |
Product/Service | MINERALWATER |
Category |
B01. Brand & Communications Design |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Additional Company
|
SPREEQUELL MINERALBRUNNEN Berlin, GERMANY
|
Credits
Till Eckel |
Jung von Matt AG |
Executive Creative Director |
Sven Rebholz |
Jung von Matt AG |
Managing Director |
Tim Schmitt |
Jung von Matt AG |
Creative Director |
Stephen Quell |
Jung von Matt AG |
Creative Director |
Julian Schnaars |
Jung von Matt AG |
Art Director |
Maximilian Lange-Brandenburg |
Jung von Matt AG |
Copywriter |
Elise Chastel |
Jung von Matt AG |
Junior Art Director |
Carlos Rodriguez Torre |
Jung von Matt AG |
Art Director Motion |
Lauritz Fittkau |
Jung von Matt AG |
Trainee |
Jana Bähr |
Jung von Matt AG |
Account Manager |
Annika Schanne |
Jung von Matt AG |
Junior Project Manager |
Yasmin Laerum |
Jung von Matt AG |
Project Manager |
Matthias van de Sand |
Jung von Matt AG |
Head of TV |
Magnus Höltke |
Jung von Matt AG |
Head of Stategy |
Cultural / Context information for the jury
The illustrations and graphic design is unfiltered, fast, on point, like someone from Berlin would speak, like the cities grafities and street art. Like Berlin, it excludes no one.
Tell the jury about the art direction.
A sip of water in the summer is a quick refresh, nothing more and nothing less.
That is what our ads should be as well: We wanted to give people at the subway stations and in the hectic, hot city of Berlin a moment of peace, a small laugh, a quick irritation, instead of another billboard overflowing with messages. So we focused on logo-like illustrations on the bright brand colors, that leave enough space for interpretation. Illustrations so simple, they feel like graphic design.