Title | DIVER |
Brand | SPREEQUELL MINERALBRUNNEN GMBH |
Product/Service | MINERALWATER |
Category |
C04. Outdoor |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Additional Company
|
SPREEQUELL MINERALBRUNNEN Berlin, GERMANY
|
Credits
Till Eckel |
Jung von Matt AG |
Executive Creative Director |
Sven Rebholz |
Jung von Matt AG |
Managing Director |
Tim Schmitt |
Jung von Matt AG |
Creative Director |
Stephen Quell |
Jung von Matt AG |
Creative Director |
Julian Schnaars |
Jung von Matt AG |
Art Director |
Maximilian Lange-Brandenburg |
Jung von Matt AG |
Copywriter |
Elise Chastel |
Jung von Matt AG |
Junior Art Director |
Carlos Rodriguez Torre |
Jung von Matt AG |
Art Director Motion |
Lauritz Fittkau |
Jung von Matt AG |
Trainee |
Jana Bähr |
Jung von Matt AG |
Account Manager |
Annika Schanne |
Jung von Matt AG |
Junior Project Manager |
Yasmin Laerum |
Jung von Matt AG |
Project Manager |
Matthias van de Sand |
Jung von Matt AG |
Head of TV |
Magnus Höltke |
Jung von Matt AG |
Head of Stategy |
Cultural / Context information for the jury
The illustrations and graphic design is unfiltered, fast, on point, like someone from Berlin would speak, like the cities grafities and street art. Like Berlin, it excludes no one.
Tell the jury about the illustration.
To reach everyone in multi-cultural Berlin, we needed to speak a language that includes everyone from immigrants and expats to born and raised Berliners – it’s time to read something in one language. This language must be illustrative. Letters become illustrations, illustrations become logo-like icons for universal truths. Illustrations that make us remember that we once found peace in kids’ books. Illustrations that are open to interpretation, because we all see images in the clouds, we just don’t all see the same.
The illustrations lived as stills and animated gifs, drawn by hand, frame by frame.
The loops were designed to have no camera pans or complicated plots. As the
Illustrations were stripped down to their heart, only showing what is absolutely necessary their animated versions were designed to be as simple and easy.