BBC TWO - THE 2 CURVE

TitleBBC TWO - THE 2 CURVE
BrandBBC TWO
Category B01. Brand & Communications Design
Product/ServiceBBC TWO REBRAND
Entrant BBC CREATIVE London, UNITED KINGDOM
Idea Creation BBC CREATIVE London, UNITED KINGDOM
Idea Creation 2 SUPERUNION London, UNITED KINGDOM
Production BBC CREATIVE London, UNITED KINGDOM
Production 2 SUPERUNION London, UNITED KINGDOM
Credits
Name Company Position
Laurent Simon BBC Creative ECD
Susan Ayton BBC Creative Creative Director
Michael Lean BBC Creative Head of Planning
Rosanagh Ker BBC Creative Senior Planner
Astrid Reiner BBC Creative Project Manager
Phoebe Bibbings BBC Creative Project Manager
James Wood BBC Creative Head of Production
Georgina Meirick BBC Creative Producer
Ken Rodrigues BBC Creative Producer
Dan Robinson BBC Creative Production Co-ordinator
Laurence Honderick BBC Creative Creative Director - Design
Josh Moore BBC Creative Senior Designer
Ed Linfoot BBC Creative Designer
Thomas Walker BBC Creative Editor
Stuart Radford Superunion Executive Creative Director
Katherina Tudball Superunion Creative Director
John Shaw Superunion Chief Strategy Officer
Erik Brattested Superunion Designer
Andi Davids Superunion Strategy Director
Suzanne Neal Superunion Account Manager
Alex Baranowski N/A Music and Sound Design
Patrick Hollan BBC Channel Controller
Mark Tierney BBC Portfolio Head of Marketing

Tell the jury about the art direction.

BBC Two commissions more original programmes than any other terrestrial broadcaster. But when the content is so diverse, leaping from cookery, to science, to current affairs, to drama – the big question was how to create a single-minded idea. Working with the channel, we found the answer – BBC Two’s content is there to make you feel something, to get a reaction. It’s television that stimulates – emotions, thoughts, conversation. Whether that’s a hard-hitting documentary, a raucous comedy or a mind-blowing science programme. So rather than focusing on the organisation itself, we focused on its content and, from there, developed the creative idea: ‘Never Not Stimulating’. We then brought it to life in a visual identity that reflects the breadth of emotions you feel when watching BBC Two. A series of animations are matched to the mood, not the genre, of the programmes – like ‘intense’, ‘visceral’, ‘offbeat’ and ‘revelatory’.