Title | UBERTOYS |
Brand | UBER |
Product/Service | UBER |
Category |
B01. Brand & Communications Design |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Production
|
ART BRIDGE / QUAD GROUP Paris, FRANCE
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Jean Weessa |
DDB Paris |
Creative |
Melanie Pennec |
DDB Paris |
Creative |
Jeanne Taillard |
DDB Paris |
Creative |
Timothy Alexandre |
DDB Paris |
Creative |
Claude-Henri Galbois |
DDB Paris |
Planner |
Fabien Donnay |
DDB Paris |
Head of agency production |
Paul Ducré |
DDB Paris |
Managing Director |
Julie Haslé |
DDB Paris |
Account Director |
Noémie Pitois |
DDB Paris |
Account Executive |
Lucas Lahore |
DDB Paris |
Community Manager |
Michelle Lamberti |
Uber |
Marketing Director |
Julie Touyarot |
Uber |
Advertiser Supervisor |
Pauline Rigommier |
Uber |
Senior Brand Manager |
Lindsay King |
Uber |
Marketing Manager |
Olivier Bassuet |
Art Bridge – Quad Group |
Executive Producer |
Claudia Traeger |
Art Bridge – Quad Group |
Production Director |
Nabia Amraoui |
Art Bridge – Quad Group |
Coordinator |
Nataly Aveillan |
Art Bridge – Quad Group |
Post-Production |
Gabriel Dugué |
Art Bridge – Quad Group |
Director |
Arno Roth |
Art Bridge – Quad Group |
Production Designer |
Balthazar Lab |
- |
Cinematographer |
Cultural / Context information for the jury
In France, where the country is living one of its biggest social upheavals with the yellow vests movement, the positive intercations with Uber has dropped to 23%.
Tell the jury about the art direction.
For UberToys, the challenge in Art Direction was to prevent that the UberToys look like car made up with toy material. We crafted the six cars with juste one goal in mind :
have them look like toys that had been expended to life-size.