Title | FLAT MATE |
Brand | GORENJE VERTRIEBS GMBH |
Product/Service | BUILD-IN DISHWASHER |
Category |
C03. Print & Publishing |
Entrant
|
BBDO Düsseldorf, GERMANY
|
Idea Creation
|
BBDO Düsseldorf, GERMANY
|
Credits
Till Diestel |
BBDO Group Germany GmbH |
Chief Creative Officer |
Kristoffer Heilemann |
BBDO Düsseldorf GmbH |
Creative Managing Director |
Rod Henriques |
BBDO Düsseldorf GmbH |
Creative Director |
Michael Plückhahn |
BBDO Düsseldorf GmbH |
Creative Director |
Ailton Henriques |
BBDO Düsseldorf GmbH |
Art Director |
Claudia Janus |
BBDO Düsseldorf GmbH |
Art Director |
Anina Wäsche |
BBDO Düsseldorf GmbH |
Art Director |
Guilherme Nesti |
BBDO Düsseldorf GmbH |
Copywriter |
Dominique Becker |
BBDO Düsseldorf GmbH |
Copywriter |
Simon Stitzl |
BBDO Düsseldorf GmbH |
Client Service Director |
Paula Sandkaulen |
BBDO Düsseldorf GmbH |
Account Executive |
Alina Römer |
BBDO Düsseldorf GmbH |
Account Executive |
- - |
THE SCOPE |
Digital Studio / Visual Direction |
Translation. Provide a full English translation of any text.
gorenje
DON'T KISS A STRANGER.
The Gorenje dishwasher with sensor technology.
Cleans away all traces of the past.
Tell the jury about the illustration.
The main concept behind the visual was to create a comic but realistic 3D form of the mugs and enhance the sensation of using a dirty cup. We translate in each print a different persona with some disgusting peculiarity on the flesh, hair, makeup to make the consumer rethink about the contact with the previous person that use the mug.