IT-NERD

TitleIT-NERD
BrandGORENJE VERTRIEBS GMBH
Category C03. Print & Publishing
Product/ServiceBUILD-IN DISHWASHER
Entrant BBDO Düsseldorf, GERMANY
Idea Creation BBDO Düsseldorf, GERMANY
Credits
Name Company Position
Till Diestel BBDO Group Germany GmbH Chief Creative Officer
Kristoffer Heilemann BBDO Düsseldorf GmbH Creative Managing Director
Rod Henriques BBDO Düsseldorf GmbH Creative Director
Michael Plückhahn BBDO Düsseldorf GmbH Creative Director
Ailton Henriques BBDO Düsseldorf GmbH Art Director
Claudia Janus BBDO Düsseldorf GmbH Art Director
Anina Wäsche BBDO Düsseldorf GmbH Art Director
Guilherme Nesti BBDO Düsseldorf GmbH Copywriter
Dominique Becker BBDO Düsseldorf GmbH Copywriter
Simon Stitzl BBDO Düsseldorf GmbH Client Service Director
Paula Sandkaulen BBDO Düsseldorf GmbH Account Executive
Alina Römer BBDO Düsseldorf GmbH Account Executive
- - THE SCOPE Digital Studio / Visual Direction

Translation. Provide a full English translation of any text.

gorenje DON'T KISS A STRANGER. The Gorenje dishwasher with sensor technology. Cleans away all traces of the past.

Tell the jury about the illustration.

The main concept behind the visual was to create a comic but realistic 3D form of the mugs and enhance the sensation of using a dirty cup. We translate in each print a different persona with some disgusting peculiarity on the flesh, hair, makeup to make the consumer rethink about the contact with the previous person that use the mug.