I WANT TO HAVE YOU ON MY DESK IN A NICE FRAME
Title | I WANT TO HAVE YOU ON MY DESK IN A NICE FRAME |
Brand | MATCH |
Product/Service | MATCH |
Category |
E04. Outdoor |
Entrant
|
MARCEL Paris, FRANCE
|
Idea Creation
|
MARCEL Paris, FRANCE
|
Additional Company
|
MEETIC / MATCH.COM EUROPE Paris, FRANCE
|
Credits
Alexandre Lubot |
Match Groupe |
CEO Match Groupe EMEA & APAC |
Matthieu Jacquier |
Meetic |
CEO Meetic |
Sophie Ak Gazeau |
Meetic |
VP Markets Europe |
Jérôme Rivière |
Meetic |
Consumer & Marketing Director Europe |
Julie Deffontaines |
Meetic |
Marketing Manager Europe |
Clara Lesaulnier |
Meetic |
Social Media Manager Europe |
Héloïse des Monstiers |
Meetic |
France Market Director |
Pascal Nessim |
Marcel |
CEO |
Charles Georges-Picot |
Marcel |
CEO |
Anne de Maupeou |
Marcel |
CCO Publicis France |
Gaëtan du Peloux |
Marcel |
Executive Creative Director |
Youri Guerassimov |
Marcel |
Executive Creative Director |
Laura Aondio |
Marcel |
Creative |
Francesca Vitello |
Marcel |
Creative |
Virgile Lassalle |
Marcel |
Creative |
Nicolas Levy |
Marcel |
CSO & Managing Partner |
Sébastien Jauffret |
Marcel |
Associate Director |
Léoda Esteve |
Marcel |
Strategic Planner |
Alexandre Honoré |
Marcel |
Strategic Planner |
Angelo Giordano |
Marcel |
Account Manager |
Claire Sioufi |
Marcel |
Account Executive |
Marine Borreil |
Marcel |
Project manager |
Constance Bonardi |
Marcel |
Social Media Manager |
Suzanne Pereira Dias |
Marcel |
Producer |
Nathalie Turmel |
Marcel |
Producer |
Christophe Gillon |
Marcel |
Model Maker |
Olivia Garaud |
Marcel |
Motion Designer |
Maxime Philippeaux |
Marcel |
Motion Designer |
Vincent Iweins |
Marcel |
Motion Designer |
Cultural / Context information for the jury
Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors. On the other hand, many committed singles are still ready for a real story.
Unfortunately, in recent years, modern dating portrayed this mindset as old-fashioned and boring in favor of swipes and unlimited exploration. Listening to them, commitment may sounds like a bad word.
That’s why we have decided to do the exact opposite and celebrate the sexiness of commitment. Hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.
Tell the jury about the copywriting.
We did it with quotes that takes love seriously without taking oneself too seriously.
To touch people’s heart, we decided to remove all the unnecessary and let everyone read these quotes and let them resonate for them and their personnal situations.
Visually, we also wanted to show the clear blue water it puts between us and the rest of the “hook-up” platforms.