Title	IKEA SUPPORT GROUP (ONLINE FILM)
Brand	IKEA DEUTSCHLAND GMBH & CO. KG
Product/Service	FURNITURE FOR YOUR BEDROOM
Category	A10. Animation
Entrant	THJNK Berlin, GERMANY
Idea Creation	THJNK Berlin, GERMANY
Media Placement	MEDIACOM Düsseldorf, GERMANY
Production	ZAUBERBERG PRODUCTIONS GMBH Berlin, GERMANY
Additional Company	DIGITAL SPIRIT Bucharest, ROMANIA
Additional Company 2	STORZ & ESCHERICH Berlin, GERMANY
Additional Company 3	STUDIO FUNK Berlin, GERMANY
Additional Company 4	ANIMATIONSFABRIK Hamburg, GERMANY
Additional Company 5	JOHN NOLAN STUDIO London, UNITED KINGDOM

Name	Company	Position
Heiko Klauer	IKEA Deutschland GmbH & Co. KG	Country Marketing Manager
Tobias Vogler	IKEA Deutschland GmbH & Co. KG	External Communication Manager
Nica Söderlund	IKEA Deutschland GmbH & Co. KG	Project Lead
Immacolata Lidia Costantino	IKEA Deutschland GmbH & Co. KG	Project Lead
Michael Haas	IKEA Deutschland GmbH & Co. KG	Country Lead Interior Design
Jan Kimpel	IKEA Deutschland GmbH & Co. KG	Media Specialist
Karen Heumann	thjnk Berlin GmbH	Management Board Strategy
Stefan Schulte	thjnk Berlin GmbH	Chief Creative Officer
Hendrik Heine	thjnk Berlin GmbH	Chief Executive Officer
Sabine Kuckuck	thjnk Berlin GmbH	Creative Director Concept/Copy
Benjamin Waldt	thjnk Berlin GmbH	Creative Copy Senior
Sophie Kearney	thjnk Berlin GmbH	Creative Art Senior
Michail Paderin	thjnk Berlin GmbH	Creative Art Senior
Stephan Nürge	thjnk Berlin GmbH	Creative Art Junior
Ioana Lahr	self-employed	Freelance Creative Art Senior
Stephan Friedrich	thjnk Berlin GmbH	Strategy Director
Maria Schwarz	thjnk Berlin GmbH	Management Supervisor
Xenia Kraider	thjnk Berlin GmbH	Account Manager Senior
Loreen Abedi	thjnk Berlin GmbH	Account Manager
Julia Hener	thjnk Berlin GmbH	Account Manager
Björn Rühmann	self-employed	Film Director
Benjamin Kitchens	self-employed	Cameraman
Hermann Krug	CFS Krug GmbH	Agency Producer
Kristina Albrecht	CFS Krug GmbH	Agency Producer
Frank Siegl	Zauberberg Productions GmbH	Executive Producer
Eva Strittmatter-Power	Zauberberg Productions GmbH	Producer
Kristin Geyer	Zauberberg Productions GmbH	Post Producer
Stathis Nafpliotis	self-employed	VFX Coordination & Compositing
Alex Jurkat	self-employed	Editor
Thomas Wedekind	self-employed	Editor
Luis Almau	Soundtree Music Publishing	Music Composer
Simone Eichhorn	self-employed	Stylist
Anett Weber	self-employed	Special Make-up Artist
Nadin Wagner	self-employed	Special Make-up Artist
Kirstin Garbarde	self-employed	Art Department
John Nolan	John Nolan Studio	Design Puppeteers & Animatronics
Niki Sauer	self-employed	First Assistant Director
Kay Woitas	Animationsfabrik GmbH	Animation Design & Direction
Marco Boysen	Animationsfabrik GmbH	Producer
Malte Jensen	Animationsfabrik GmbH	Producer
Cristina Barbu	self-employed	Set Design
André König	Studio Funk Berlin	Sound Engineer
Biggi Klier	nhb Postproduction / nhb studios Berlin GmbH	Telecine / Grading
Minna Guse	MediaCom Agentur für Mediaberatung	Group Head Media Consulting
Evelin Mahn	MediaCom Agentur für Mediaberatung	Director Media Consulting
Nina Lemke	MediaCom Agentur für Mediaberatung	Senior Media Consulting
Sarina Drexhage	MediaCom Agentur für Mediaberatung	Senior Digital Media Consulting

Write a short summary of what happens in the film

Our dreams are desperate. Because sleep has somehow become of no importance to people. However, without sleep, the dreams no longer have a job. This is why the unemployed dreams meet in a support group. Whilst the complaints against the people who only care for their work-life balance are being voiced, a dream discovers the rescuing solution: IKEA. This is because IKEA provides good sleep with great mattresses and pillows. IKEA makes people aware that in their many discussions about a balanced life, they have forgotten a key factor: Sleep. After all, our life is made up not only of life and work but also, sleep.

Cultural / Context information for the jury

In Germany more and more people face difficulty when it comes to falling asleep and sleeping through the night. Sleep disorders amongst working people aged 35 to 65 have risen by 66 percent since 2010. Around 34 million people suffer from the consequences today. However, instead of giving sleep the attention it deserves, people turn a blind eye. Some, because they believe sleep is an overrated luxury in our society of performance; others tend to fight for their work-life balance, forgetting that sleep is just as important as exercise, fun and leisure. What Germany lacks is a lively discussion about sleep. This is why IKEA set a goal with this film: to show people that sleeping is just as important and that it belongs to a balanced life, just like work and life. In reality it should be called a Work-Life-Sleep-Balance.

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

The creation and development of the characters was one of the most important building blocks of the film. Our foundation for the costumes and makeup were key for the originality, creativity and quality. Some of the costume characteristics were edited and strengthened later on in the post production. Eyes and eyebrows got a changing expression. The eyes of the elf were enlarged in post production which was also the case for the eye colour of Madame Butterfly; additionally the butterflies on her head and the one floating around her. We used a suspension for the astronaut which was then removed in post production, exactly like the puppeteers from John Nolan Studios with the monster and the sheep. The tiny gremlin is the only character that was completely created in 2D animation in post production using VFX and SFX.