Demo Film

Film

Title	A CLASSIC YOU CAN COUNT ON
Brand	SAARIOINEN
Product/Service	READY-MADE MICROWAVE MEALS
Category	A08. Use of Licensed or Adapted Music
Entrant	BOB THE ROBOT Helsinki, FINLAND
Idea Creation	BOB THE ROBOT Helsinki, FINLAND
Production	COCOA Helsinki, FINLAND

Name	Company	Position
Jan Sederlöf	Bob the Robot Oy	Copywriter
Hemppa Laakso	Bob the Robot	Junior copywriter
Hermanni Kanerva	Bob the Robot Oy	Art Director
Heidi Nieminen	Bob the Robot Oy	Account Director
Elina Fredén	Bob the Robot Oy	Account Director
Tia Yrjölä	Saarioinen	Chier consumer officer
Päivi Ikonen	Saarioinen	Marketing Manager
Juho Konstig	Cocoa	Director
Seppo Kerkelä	Cocoa	Executive Producer
Tuukka Kovasiipi	Cocoa	DOP Lighting Cameraman
Emmi Gröhn	Cocoa	Production Manager
Niko Kuurne	Cocoa	Online producer
Markku Mäkelä	Cocoa	Sound designer
Anita Hyppönen	Cocoa	Assistant Director
Mia Kelho	Cocoa	Production coordinator
Juho Istolainen	Cocoa	Production Assistant
Vera Melleri	Cocoa	Casting
Taini Kawata	Cocoa	Food stylist
Pepe Uimonen	Cocoa	Location scout
Jonatan Marila	Cocoa	Gaffer
Juuso Oksala	Cocoa	Audio recorder
Olli-Pekka Pesonen	Cocoa	1. camera assistant
Anu Rokkanen	Cocoa	Make up
Sari-Maaria Saaristola	Cocoa	Props Master
Tommi Partanen	Carat Finland	Client director
Sonja Mäntylä	Carat Finland	Media specialist
Tapio Heikinheimo	Carat Finland	Strategic Planner
Minna Ristolainen	Carat Finland	Media specialist
Ida Stromer	Carat Finland	Media specialist
Juuli Elonen	Carat Finland	Media specialist

Write a short summary of what happens in the film

While waiting for the microwave to heat up food three flatmates perform an impromptu rendition of the classic hair metal anthem Final Countdown – using only kitchenware. As the song is supposed to reach its climax their performance is abruptly cut short by the microwave’s dinging bell, which completes the classic riff.

Cultural / Context information for the jury

Saarioinen is a Finnish manufacturer of ready-made microwave meals. The ad promotes a product range of meals, which consists of classic Finnish dishes, which all Finns are familiar with. These dishes are widely regarded as “classics” in Finland. The tagline “A classic you can count on” (“Klassikon tunnistaa” in the voice-over) refers to these classic song as well as the classic meals – and even the classic Saarioinen jingle from 1967 (According to Guinness book of world records the world’s oldest corporate jingle in continuous use).

Tell the jury about the choice of music track.

Europe’s Final Countdown was the perfect match for the film as it ticked several boxes: - It’s an instantly recognisable song to the sound of which our core target group (single men living out of home) has head banged for the past three decades. - They play Final Countdown as the clock on the microwave is winding down. Get it? - It’s a kick-ass song with a cool riff and bad ass bass drums – which translate nicely into a kitchenware jam session. - Fun fact: the performance was recored live without any post-work gimmicks.