Title | THE GIFT |
Brand | ORANGE BANK |
Product/Service | ORANGE BANK |
Category |
A01. Direction |
Entrant
|
HAVAS Paris, FRANCE
|
Idea Creation
|
HAVAS Paris, FRANCE
|
Production
|
ICONOCLAST Paris, FRANCE
|
Production 2
|
HRCLS Paris, FRANCE
|
Credits
Christophe Coffre |
Havas Paris |
Chief Creative Officer |
Lucie Beurq |
Havas Paris |
Copywriter |
Marine Surmont |
Havas Paris |
Artistic director |
Valerie Planchez |
Havas Paris |
Vice president |
Beryl de Fayet |
Havas Paris |
Associate Director |
Diane de Plas |
Havas Paris |
Account Director |
Clement Reuland |
Havas Paris |
Account Manager |
Anath Socroun - Benessiano |
Havas Paris |
TV Producer |
Alice Moitié |
Iconoclast |
Director |
Jules Dieng |
Iconoclast |
Producer |
Justine Sautrey |
Iconoclast |
Production Manager |
Mélanie Texeira |
HRCLS |
Post production manager |
Flavie Doubesky |
HRCLS |
Editor |
Virginie Bruant |
HRCLS |
Editor |
Axel Segala |
HRCLS |
Editor |
Gabriel Porier |
HRCLS |
Calibrator |
Sophie Oxeda |
HRCLS |
VFX Supervisor |
Valéry Pellegrini |
HRCLS |
Sound productor |
Alex Louboutin |
HRCLS |
Sound designer |
Pierre Emmanuel Lurton |
HRCLS |
Sound designer |
Write a short summary of what happens in the film
Directed by the talented Alice Moitié, this film uses humour to talk about the subject of money in families. Indeed we all know someone in our family who pretended to participate in a common pot when he had not given any euro. In this film, we share the daily life of 3 sisters, who organize common pots for several occasions. Each time the little sister claims to have participated in the common pot, while she has not paid any euro because she is a student. During the last scene, when she has just got her first job, her sisters take the opportunity to play a joke on her and ask her to pay back the money from all the common pots.
Cultural / Context information for the jury
While the family model has evolved considerably in recent years in France with the emergence of single-parent, step-parent, same-sex or multicultural families, money management within a household has not changed and remains a source of tension. 57% of couples admit to arguing "at least once" in the month about money management and the top 10 reasons why French couples fight the most are: money at 74%. In addition, 6 in 10 youth aged 18 to 24 say that when tensions arise in their families, they are generally linked to money. When children ask for money, it is always in an emergency or at unlikely times. When you have to get your money back, it's always embarrassing, and sometimes complicated. Thanks to its simple and practical features, the company wants to relax family relationships
Tell the jury anything relevant about the direction. Do not name the director.
We have chosen to work with a French talented Director to reflect how families are dealing with money management every day. Instead of an advertising and conceptual approach, more fake. We wanted to show real people in their real life with true concerns. And this is what the director managed to do, in a humorous and authentic way.