Title	THE BATH
Brand	ORANGE BANK
Product/Service	ORANGE BANK
Category	A01. Direction
Entrant	HAVAS Paris, FRANCE
Idea Creation	HAVAS Paris, FRANCE
Production	ICONOCLAST Paris, FRANCE
Production 2	HRCLS Paris, FRANCE

Name	Company	Position
Christophe Coffre	Havas Paris	Chief Creative Officer
Valerie Planchez	Havas Paris	Vice president
Beryl de Fayet	Havas Paris	Associate Director
Diane de Plas	Havas Paris	Account Director
Clement Reuland	Havas Paris	Account Manager
Anath Socroun - Benessiano	Havas Paris	TV Producer
Alice Moitié	Iconoclast	Director
Jules Dieng	Iconoclast	Producer
Justine Sautrey	Iconoclast	Production Manager
Mélanie Texeira	HRCLS	Post production manager
Flavie Doubesky	HRCLS	Editor
Virginie Bruant	HRCLS	Editor
Axel Segala	HRCLS	Editor
Gabriel Porier	HRCLS	Calibrator
Sophie Oxeda	HRCLS	VFX Supervisor
Valéry Pellegrini	HRCLS	Sound productor
Alex Louboutin	HRCLS	Sound designer
Pierre Emmanuel Lurton	HRCLS	Sound designer
Cyrine Arrar	Havas Paris	Copywriter
Guillaume Fillion	Havas Paris	Artistic director

Write a short summary of what happens in the film

This film uses humour to talk about the subject of money in families. Indeed, in the first scene we see a young man taking a bath with his girlfriend. He receives a text message from his sister informing him that she no longer has any money to go to the cinema and that she will be back soon. Panicked by this idea, the brother decides to make a text transfer to her. The last scene shows the happy sister who is actually already in the cinema and who has trapped her brother to receive money. Thanks to its SMS money transfer functionality, the company reconciles families and money.

Cultural / Context information for the jury

While the family model has evolved considerably in recent years in France with the emergence of single-parent, step-parent, same-sex or multicultural families, money management within a household has not changed and remains a source of tension. 57% of couples admit to arguing "at least once" in the month about money management and the top 10 reasons why French couples fight the most are: money at 74%. In addition, 6 in 10 youth aged 18 to 24 say that when tensions arise in their families, they are generally linked to money. When children ask for money, it is always in an emergency or at unlikely times. When you have to get your money back, it's always embarrassing, and sometimes complicated. Thanks to its simple and practical features, the company wants to relax family relationships.

Tell the jury anything relevant about the direction. Do not name the director.

We have chosen to work with a French talented Director to reflect how families are dealing with money management every day. Instead of an advertising and conceptual approach, more fake. We wanted to show real people in their real life with true concerns. And this is what the director managed to do, in a humorous and authentic way.