GOTH LIFE

TitleGOTH LIFE
BrandCOPENHAGEN METRO
Product/ServiceCOPENHAGEN METRO
Category A01. Direction
Entrant HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen, DENMARK
Idea Creation HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen, DENMARK
Media Placement WAVEMAKER Copenhagen, DENMARK
Production PEGASUS PRODUCTION Copenhagen, DENMARK
Credits
Name Company Position
Kenneth Kaadtmann Hjaltelin Stahl Creative Lead
Cecilie Öberg Hjaltelin Stahl Art Director
Sune Overby Hjaltelin Stahl Art Director
Nina Markholt Hjaltelin Stahl Copywriter
Sandra Amilie Laccopidan Hjaltelin Stahl Account Manager
Peter Harton Pegasus Production Director
Cille Silverwood-Cope Pegasus Production Executive Producer
Jens Maasbøl Pegasus Production DOP
Anders Jon Pegasus Production Editor
Ole Kristian Krogstad Pegasus Production Sound Engineer
Lasse Bjerre Hjaltelin Stahl Account Director

Write a short summary of what happens in the film

In the film we follow two goth characters as they enter the metro. They're looking as cool as they can. After they enter, they then realize that they're not alone. But not only are they not alone, they're sharing the space with a group of flamboyant acapella singers. As their discomfort grows, the singers only get louder, prompting some enthusiastic dance moves in the direction of the two uncomfortable men. Fortunately, it will all be over soon, as the next stop is only 2 minutes away.

Tell the jury anything relevant about the direction. Do not name the director.

We wanted to put something black against something that’s extremely colorful. Acapella groups can be quite frightening – they are all about human contact and laughter and expressing themselves. We worked primarily with wide-angle lenses, coming as close as possible to the passengers to ramp up the discomfort. We purposefully made the camera angles mismatched to accentuate how the different sets of characters have wildly differing POVs.”