| Title | UNSTOPPABLE |
| Brand | MERCK |
| Product/Service | REBIF |
| Category |
A05. Cinematography |
|
Entrant
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McCANN HEALTH London, UNITED KINGDOM
|
|
Idea Creation
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McCANN HEALTH London, UNITED KINGDOM
|
|
Production
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BLINK PRODUCTIONS London, UNITED KINGDOM
|
|
Production 2
|
MPC LONDON, UNITED KINGDOM
|
|
Production 3
|
FELT MUSIC London, UNITED KINGDOM
|
|
Production 4
|
750MPH London, UNITED KINGDOM
|
|
Production 5
|
SPEADE London, UNITED KINGDOM
|
Credits
| Adrian Parr |
McCann Health London |
Executive Creative Director |
| Matt Turrell |
McCann Health |
Executive Creative Director |
| Gianpaolo Palombella |
McCann Health London |
Creative Director |
| Libby Middlehurst |
McCann Health London |
Associate Creative Director |
| Cem Hasimi |
McCann Health |
Senior Art Director |
| Katja Mueller |
McCann Health |
Senior Designer |
| Sahra Uhler |
McCann Health |
Designer |
| Pete Rossi |
McCann Health |
Typographer |
| Jonathan Kukathasan |
McCann Health |
Managing Director |
| Lucy Morgan |
McCann Health |
Business Director |
| Juliet Rolls |
McCann Health |
Senior Account Director |
| Hanna McMahon |
McCann Health |
Senior Account Executive |
| Andrew Gardner |
McCann Health |
Planning Director |
| Mary Parker |
McCann Health |
Senior Planning Executive |
| Roy Swansborough |
McCann Health |
Agency Producer |
| Rita Jugessur |
McCann Health London |
Producer |
| Paul Weston |
Blink |
Managing Director |
| Luke Plaister |
Blink |
Producer |
| Truman & Cooper |
Blink |
Director |
| Sebastian Blenkov |
Blink |
Director Of Photography |
| Sacha Szwarc |
Speade |
Editor |
| Matthieu Toullet |
MPC |
Colourist |
| Sam Robson |
750mph |
Sound Engineer |
Write a short summary of what happens in the film
The film shows a series of snapshots of women, getting on with their lives, doing whatever it is they choose. Whether that be going for a morning swim, powering through a physiotherapy session, a working mum doing the school run, a long shift at a nonstop job, or even having a baby; each woman is living her life with a fearless determination and strength. Each snapshot is accompanied by titles, written in the first person, which highlight the strengths that make them unstoppable.
We then revisit each hero, with a proud portrait shot, as the titles reveal what they all have in common; they all have MS. But they won't let their condition get in the way of their plans, even if those plans include starting a family. The film ends with a group shot of our heroes, standing together, fearless and strong, united by the titles; ‘We are unstoppable’.
Cultural / Context information for the jury
Up until recently, there has been no clear advice or treatment course for neurologists to offer patients about family planning. As a result, many women have chosen to drop off their treatment, sometimes for extended periods of time, when they wanted to start a family. With new treatment options becoming available in 2019, Merck wanted to open up the conversation about family planning and put a stop to the stigma.
Tell the jury anything relevant about the cinematography.
We used a mix of camera techniques, from fast sweeping shots to intimate close-up portraits, to draw the viewer in and make them feel like part of the action. Dynamic transitions help pull the viewer quickly, but seamlessly, from one woman’s world to the next. The colours range from cinematic orange and blue, to a variety of natural tones. The vibrancy of the film and the fast-pace of the action, helps to evoke the feeling of energy and strength that these unstoppable women exude in their everyday lives.